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12 tips for building stakeholder engagement

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Imagination work

What is human-centered design & how to get started

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Design thinking

A complete guide to the design thinking process

Product Updates

Release Notes

Customer stories

Mural’s GTM motion behind a 25% lift in product adoption

Amber Rutgers and Lisa Lee demo LUMA method What's on Your Radar

Webinar recap — Win deals in 2026: Three sales workflows to get aligned

Two people sitting at a desk looking at a laptop

How to make sales presentations more engaging & insightful

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Digital collaboration

Agile Project Management Tools: A Guide for Teams

AI sticky note clustering: Faster insight synthesis for R&D teams

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Digital collaboration

What is Cross-Functional Collaboration? - Benefits & Tips

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Digital collaboration

Team collaboration software: A buyer’s guide

Mural's partner integrations

Project management integrations: Keep deals moving without switching tabs

people in the meeting room planning

Collaborative Intelligence

Opportunity identification in account planning

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Design thinking

The essential guide to collecting stakeholder feedback effectively

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Digital collaboration

End-of-year retrospectives: Better projects for the new year

Two colleagues engaged in a conversation with a coworker working in the background

How to design a better stakeholder engagement plan

Jim Kalbach, author, is wearing glasses and a blue shirt, and is smiling

Solution sprint for go-to-market teams: Align faster, move smarter

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Digital collaboration

10 brainstorming techniques for idea generation

Digital collaboration

10 tips for managing stakeholder expectations

Design thinking

Designing for impact: Turn alignment into momentum for revenue teams

Panelists from Mural, Coca‑Cola, IBM, Publicis Sapient sit together on a stage

The era of collaborative selling

Elaina O’Mahoney, Chief Product Officer at Mural presenting on stage

Design thinking

Raising the bar for AI: Evolving from individual output to shared outcomes

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Find the right templates faster with role-based collections for R&D teams

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Metrics That Matter: 5 KPIs for GTM Teams

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Digital collaboration

Account planning tools: Strategies & solutions for growth

Dustin Stiver and Amber Rutgers presenting on stage.

How design thinking is evolving with AI — and why alignment is the catalyst for progress

Mural CEO stands on a stage giving a presentation

Rising to the challenge: How humans drive transformation in the age of AI

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From concept to creation: Optimize your R&D workflows with Mural

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Digital collaboration

How to create a meaningful product vision

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Collaborative Intelligence

Drive results in the room: Presentation mode for sales and customer wins

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Collaborative Intelligence

Beyond the org chart: Aligning goals to drive GTM speed and growth

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Product KPIs: Pave the way to a successful product strategy

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Beyond spreadsheets: How AI and visual collaboration accelerate product research

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Collaborative Intelligence

How I use Mural to turn ideas into market‑ready campaigns

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Collaborative Intelligence

Two‑way sync for Jira and Azure DevOps: One update, instant alignment

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Digital collaboration

How to set team goals effectively (with examples)

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Visual thinking

What is a mind map?

Customer stories

Stakeholder mapping: The deal‑closing edge your competitors are missing

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Collaborative Intelligence

Unlock breakthroughs: How visual collaboration powers open innovation in R&D

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Digital collaboration

12 ways Mural AI helps sales teams engage clients and drive revenue

marketing, product, sales as a venn diagram

Collaborative Intelligence

What is a Go-to-Market (GTM) strategy?

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Collaborative Intelligence

The ecosystem account plan: Cultivating a network of value across the customer organization

Mural AI Hub with the the cursor hovering over the Build a Mural feature and the word "Marketer"

Digital collaboration

10 ways Mural AI enhances marketing workflows for smarter, faster campaigns

An illustration showing a stakeholder mapping exercise in a mural

Design thinking

How to create a stakeholder map [templates & examples]

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Collaborative Intelligence

Crowdsourcing R&D: how visual collaboration fuels innovation in cross-industry partnerships

Sales mind map in Mural

Close deals faster with AI-powered mind mapping

R&D mind map in Mural

How AI-powered mind maps fuel faster, smarter R&D collaboration

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Collaborative Intelligence

Breaking boundaries: How open innovation and cross-industry collaboration accelerate business growth

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Make sense of your data: A guide to organizing research and unlocking insights

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From concept to launch: Build the right solutions faster with AI-powered stakeholder mapping

Picture of Mason Cosby and Mike De Jesus next to the title Transforming strategy and account planning through collaboration and empathy

Collaborative Intelligence

Transforming strategy and account planning through collaboration and empathy

AI-powered stakeholder mapping: Your shortcut to finding the real decision‑makers

Two women looking at a tablet and collaborating

Team up on truth: Collaborative hypothesis testing with Mural

LinkedIn card feature in Mural

Never miss the people who could make your campaign go viral

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Beyond proximity: Managing remote research with the right collaborative tools

Colleagues collaborating on real-time data sharing

Collaborative Intelligence

Powering innovation: Real-time data sharing with collaborative R&D tools

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Visual thinking

What is a flowchart? Examples, tips, and templates

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Digital collaboration

Beyond transactions: Elevating account planning with customer centricity

A diverse group of six young adults sits around a table in a library, smiling and laughing with books and laptops, conveying a joyful and collaborative atmosphere.

Collaborative Intelligence

Celebrating National Sales and Marketing Collaboration Day with 10 Mural workflows that supercharge teamwork

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Collaborative Intelligence

Mastering integrated marketing campaigns for cohesive messaging

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Digital collaboration

The power of a visual roadmap for your content strategy

3 people coming up with a strategy

Collaborative Intelligence

Upgrade your strategy with marketing framework insights

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Digital collaboration

How European and U.S. go to market team collaboration compares

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Navigating the future of work: AI, alignment, and the power of purposeful collaboration

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Digital collaboration

20 top strategic planning tools and frameworks [templates & examples]

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Imagination work

Mastering your marketing strategy with Mural: From components to data-driven execution

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Design thinking

The 5 steps of the strategic planning process

Woman discussing GTM learning styles in a meeting

GTM teams and learning styles: The case for visual collaboration

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Visual thinking

The secret to scaling sales training: A visual collaboration approach

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Digital collaboration

How to improve teamwork in your workplace: 5 easy tips

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Design thinking

Why GTM teams struggle: collaboration methodologies and how Design Thinking can help

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Collaborative Intelligence

Sales enablement: Boosting team productivity & efficiency

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Design thinking

Unlocking creativity with AI: Sparking innovation and imagination

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Digital collaboration

How to align sales training with your sales enablement goals

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Unpacking organizational misalignment: Where leaders & operators disagree

Woman creating a Quarterly Business report using Mural

Collaborative Intelligence

Energize your sales team: Training ideas & ready-to-use templates

A woman and a man looking at a laptop

5 insights that could transform your go to market strategy

four colleagues engaged in conversation in a modern office environment.

Digital collaboration

Running an effective account review: How collaboration and AI improve retention

Webinar recap — How Coca-Cola Collaborates: GTM tactics for R&D & marketing

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Collaborative Intelligence

Effective key account plan formats and strategies

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Digital collaboration

Pipeline review mistakes & how to avoid them

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Digital collaboration

Content creation strategy: Mapping campaigns for success

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The GTM Alignment Gap: Why teams fall out of sync and what to do about it

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Collaborative Intelligence

How to get stakeholder buy-in for critical projects

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Digital collaboration

Creating a software architecture diagram: The complete guide

Storytelling in marketing: Crafting messages that stick

Two women discussing something on the laptop

Digital collaboration

Collaboration strategies to improve your sales pipeline

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Design thinking

Creating user personas: A step-by-step guide

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Digital collaboration

The definitive guide to project tracking

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Digital collaboration

Why shortening your sales cycle matters

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Digital collaboration

Predicting revenue: 10 essential sales pipeline metrics

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Digital collaboration

AI implementation: The 4 responsible questions every business should ask

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Digital collaboration

Pipeline management: How to boost sales efficiency and revenue

Mural showing persona pain points

Webinar recap: The power of co-creation with customers

Two people looking down at a laptop

Visual thinking

Context diagrams: Guide and best practices [+ Azure DevOps two-way sync]

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Digital collaboration

Business process mapping: A guide

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Digital collaboration

Building a product roadmap: Benefits and guide [+ Jira two-way sync]

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Digital collaboration

B2B sales training: Best practices for high-performing teams

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Building the ideal enterprise sales deck: A guide

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