All Posts Customer Stories Visual Thinking Remote Work Facilitation Digital Collaboration Design Thinking Webinars Product

Blog Topic All blog posts

Two people engaged in a meeting

12 tips for building stakeholder engagement

Product Updates

Release Notes

Two people in an office environment sharing a computer while collaborating

Digital collaboration

Building a product roadmap: Benefits and guide [+ Jira two-way sync]

Digital collaboration

Organizational alignment for R&D teams: How to plan and decide faster

A diverse group of three colleagues engages in a discussion around a laptop in an office, conveying collaboration and focus.

Beyond Spreadsheets: How AI accelerates product research and roadmap alignment

What is a SKO? And how to use Mural to build a better kickoff

Webinar recap: Lead sponsor meetings that shape critical deals

Colleagues collaborating on real-time data sharing

Collaborative Intelligence

Powering innovation: Real-time data sharing with collaborative R&D tools

A group of six people gathers around a computer in a bright office, intently collaborating. The scene conveys teamwork and focus. Color blocks accent the side.

From concept to creation: Optimize your R&D workflows with Mural

A man with glasses, smiling, works on a laptop in a bright office. Colleagues are blurred in the background. The atmosphere is positive and modern, with colorful geometric borders.

Make sense of your data: A guide to organizing research and unlocking insights

Man smiling while using the laptop

Collaborative Intelligence

Unlock breakthroughs: How visual collaboration powers open innovation in R&D

A group of colleagues gathered around a conference table

Design thinking

Human-centered design vs. Design thinking: What’s the difference?

Two people with laptops speaking together and sitting at a table

Imagination work

What is human-centered design & how to get started

Women colleagues gathered inside a conference room

Design thinking

A complete guide to the design thinking process

Customer stories

Mural’s GTM motion behind a 25% lift in product adoption

Amber Rutgers and Lisa Lee demo LUMA method What's on Your Radar

Webinar recap — Win deals in 2026: Three sales workflows to get aligned

Two people sitting at a desk looking at a laptop

How to make sales presentations more engaging & insightful

person typing at desk

Digital collaboration

Agile Project Management Tools: A Guide for Teams

AI sticky note clustering: Faster insight synthesis for R&D teams

A photo of two people collaborating in an office using a tablet

Digital collaboration

What is Cross-Functional Collaboration? - Benefits & Tips

An image with a photo showing a woman making notes with a pen and paper, and an illustration on the right showing a person balancing several objects

Digital collaboration

Team collaboration software: A buyer’s guide

Mural's partner integrations

Project management integrations: Keep deals moving without switching tabs

people in the meeting room planning

Collaborative Intelligence

Opportunity identification in account planning

Two people having a conversation

Design thinking

The essential guide to collecting stakeholder feedback effectively

A view looking at the side-view mirror in a car on a mountain highway

Digital collaboration

End-of-year retrospectives: Better projects for the new year

Two colleagues engaged in a conversation with a coworker working in the background

How to design a better stakeholder engagement plan

Jim Kalbach, author, is wearing glasses and a blue shirt, and is smiling

Solution sprint for go-to-market teams: Align faster, move smarter

A group of people in a brainstorming meeting with computers in an office

Digital collaboration

10 brainstorming techniques for idea generation

Digital collaboration

10 tips for managing stakeholder expectations

Design thinking

Designing for impact: Turn alignment into momentum for revenue teams

Panelists from Mural, Coca‑Cola, IBM, Publicis Sapient sit together on a stage

The era of collaborative selling

Elaina O’Mahoney, Chief Product Officer at Mural presenting on stage

Design thinking

Raising the bar for AI: Evolving from individual output to shared outcomes

A computer cursor points to a card labeled "Retrospective radar" among other retrospective-themed cards on a green background.

Find the right templates faster with role-based collections for R&D teams

Man holding a pen using to point to the laptop while discussing with female colleague

Metrics That Matter: 5 KPIs for GTM Teams

Three people sit at a desk in a bright office, smiling and talking. One woman in a green sweater looks toward a colleague. Laptops and plants are visible in the background.

Digital collaboration

Account planning tools: Strategies & solutions for growth

Dustin Stiver and Amber Rutgers presenting on stage.

How design thinking is evolving with AI — and why alignment is the catalyst for progress

Mural CEO stands on a stage giving a presentation

Rising to the challenge: How humans drive transformation in the age of AI

Two men in an office discuss work, focusing on a laptop. One points at the screen. The setting is collaborative. A colorful sidebar is on the right.

Digital collaboration

How to create a meaningful product vision

Presentation mode highlighted

Collaborative Intelligence

Drive results in the room: Presentation mode for sales and customer wins

Picture of Nicki Disz

Collaborative Intelligence

Beyond the org chart: Aligning goals to drive GTM speed and growth

A diverse group of four people sits casually in a modern office, engaged in discussion and smiling. Open laptops and papers indicate a collaborative atmosphere.

Product KPIs: Pave the way to a successful product strategy

Woman pointing on her laptop discussing something with her colleagues

Collaborative Intelligence

How I use Mural to turn ideas into market‑ready campaigns

A picture of syncing using Jira and Azure DevOps

Collaborative Intelligence

Two‑way sync for Jira and Azure DevOps: One update, instant alignment

A man explaining to his team some mural templates

Digital collaboration

How to set team goals effectively (with examples)

Mind map diagram with 'New Ideas' and 'Olivia' nodes, featuring AI exploration tool. Color-coded connections suggest creative collaboration.

Visual thinking

What is a mind map?

Customer stories

Stakeholder mapping: The deal‑closing edge your competitors are missing

Mural AI Hub with the cursor hovering over the Cluster By Topic feature and the word "Sales Leader"

Digital collaboration

12 ways Mural AI helps sales teams engage clients and drive revenue

marketing, product, sales as a venn diagram

Collaborative Intelligence

What is a Go-to-Market (GTM) strategy?

black and white picture of a woman and a man looking at their laptops

Collaborative Intelligence

The ecosystem account plan: Cultivating a network of value across the customer organization

Mural AI Hub with the the cursor hovering over the Build a Mural feature and the word "Marketer"

Digital collaboration

10 ways Mural AI enhances marketing workflows for smarter, faster campaigns

An illustration showing a stakeholder mapping exercise in a mural

Design thinking

How to create a stakeholder map [templates & examples]

A diverse group of five people engaged in a lively office meeting around a table with laptops and documents. The atmosphere is collaborative and positive.

Collaborative Intelligence

Crowdsourcing R&D: how visual collaboration fuels innovation in cross-industry partnerships

Sales mind map in Mural

Close deals faster with AI-powered mind mapping

R&D mind map in Mural

How AI-powered mind maps fuel faster, smarter R&D collaboration

A group of diverse colleagues in a meeting. A man stands while speaking. Others are seated with notebooks, focused and engaged.

Collaborative Intelligence

Breaking boundaries: How open innovation and cross-industry collaboration accelerate business growth

Secondary external stakeholders graphic with a focus on Raj Patel, Beta Product Coordinator, smiling in a professional setting. A green tag labeled "David" points to his photo.

From concept to launch: Build the right solutions faster with AI-powered stakeholder mapping

Picture of Mason Cosby and Mike De Jesus next to the title Transforming strategy and account planning through collaboration and empathy

Collaborative Intelligence

Transforming strategy and account planning through collaboration and empathy

AI-powered stakeholder mapping: Your shortcut to finding the real decision‑makers

Two women looking at a tablet and collaborating

Team up on truth: Collaborative hypothesis testing with Mural

LinkedIn card feature in Mural

Never miss the people who could make your campaign go viral

A woman stands indoors with her arms crossed, smiling at the camera. The setting appears to be a modern office or living space with sofas and plants. Colorful graphic borders decorate the corners.

Beyond proximity: Managing remote research with the right collaborative tools

An image showing a person thinking with a series of colorful shapes and arrows saying 'why you need flowcharts'

Visual thinking

What is a flowchart? Examples, tips, and templates

Two people look at a laptop and smile in an office setting. Beside them is an abstract illustration with colorful shapes, lines, and hand-drawn elements.

Digital collaboration

Beyond transactions: Elevating account planning with customer centricity

A diverse group of six young adults sits around a table in a library, smiling and laughing with books and laptops, conveying a joyful and collaborative atmosphere.

Collaborative Intelligence

Celebrating National Sales and Marketing Collaboration Day with 10 Mural workflows that supercharge teamwork

Four people sit around a table with laptops, papers, and coffee cups, engaged in a discussion in a modern office setting.

Collaborative Intelligence

Mastering integrated marketing campaigns for cohesive messaging

A man and two women discuss something pointing to the laptop

Digital collaboration

The power of a visual roadmap for your content strategy

3 people coming up with a strategy

Collaborative Intelligence

Upgrade your strategy with marketing framework insights

A woman smiling while looking at a laptop.

Digital collaboration

How European and U.S. go to market team collaboration compares

A monochrome night view of a city skyline reflecting on water, with tall buildings lit up against a dark sky. A vibrant, colorful strip overlays the top.

Navigating the future of work: AI, alignment, and the power of purposeful collaboration

Man wearing glasses sits at a desk, smiling while writing on a clipboard next to an open laptop, with a smartphone and lamp also on the desk.

Digital collaboration

20 top strategic planning tools and frameworks [templates & examples]

One person sitting at a desk and another person standing, both smiling at the camera in an office environment

Imagination work

Mastering your marketing strategy with Mural: From components to data-driven execution

Two men in business attire sit at a desk with a laptop, engaged in conversation. The setting appears to be a modern office, with colorful graphic elements framing the image.

Design thinking

The 5 steps of the strategic planning process

Woman discussing GTM learning styles in a meeting

GTM teams and learning styles: The case for visual collaboration

Two people sit at a table in front of a laptop, with one person pointing at the screen. Both wear glasses and are focused on the laptop. Colorful geometric borders frame the image.

Visual thinking

The secret to scaling sales training: A visual collaboration approach

A team huddle with one hand each in the middle

Digital collaboration

How to improve teamwork in your workplace: 5 easy tips

A woman engages in conversation with a man and woman at a conference table, participating in a collaborative discussion.

Design thinking

Why GTM teams struggle: collaboration methodologies and how Design Thinking can help

A woman with long blonde hair sits at a desk, smiling at the camera, with a laptop in front of her; two people are blurred in the background.

Collaborative Intelligence

Sales enablement: Boosting team productivity & efficiency

A colorful square icon with three purple sparkles in the center, a sidebar with server, chat, and user icons, and a "You" label with a star and arrow pointing to the icon.

Design thinking

Unlocking creativity with AI: Sparking innovation and imagination

Two employees being trained by a business trainer

Digital collaboration

How to align sales training with your sales enablement goals

People having a meeting sitting down and listening to the one talking

Unpacking organizational misalignment: Where leaders & operators disagree

Woman creating a Quarterly Business report using Mural

Collaborative Intelligence

Energize your sales team: Training ideas & ready-to-use templates

A woman and a man looking at a laptop

5 insights that could transform your go to market strategy

four colleagues engaged in conversation in a modern office environment.

Digital collaboration

Running an effective account review: How collaboration and AI improve retention

Webinar recap — How Coca-Cola Collaborates: GTM tactics for R&D & marketing

Three people listening to another colleague talking

Collaborative Intelligence

Effective key account plan formats and strategies

Woman wearing glasses looking at her laptop

Digital collaboration

Pipeline review mistakes & how to avoid them

A man looking at the camera with his arms crossed.

Digital collaboration

Content creation strategy: Mapping campaigns for success

Illustration of several people rowing together in a boat on a calm body of water.

The GTM Alignment Gap: Why teams fall out of sync and what to do about it

A woman in glasses and a white blouse smiles, seated on a green couch, holding a pen. Two people sit nearby, engaged in a positive group discussion.

Collaborative Intelligence

How to get stakeholder buy-in for critical projects

Man sitting down pointing to a laptop using a pencil discussing with a female colleague who is stand right beside him and holding a paper

Digital collaboration

Creating a software architecture diagram: The complete guide

Storytelling in marketing: Crafting messages that stick

Two women discussing something on the laptop

Digital collaboration

Collaboration strategies to improve your sales pipeline

woman using laptop

Design thinking

Creating user personas: A step-by-step guide

People meeting in a room

Digital collaboration

The definitive guide to project tracking

A bunch of squiggly lines and colorful arrows with icons

Digital collaboration

Why shortening your sales cycle matters

Man looking at a laptop and smiling

Digital collaboration

Predicting revenue: 10 essential sales pipeline metrics

Photo of Derek Stephenson, Chief Information Security and Information Technology Officer at Mural

Digital collaboration

AI implementation: The 4 responsible questions every business should ask

A road with dots following a dotted line

Digital collaboration

Pipeline management: How to boost sales efficiency and revenue

Mural showing persona pain points

Webinar recap: The power of co-creation with customers

© 2025 Mural. All rights reserved.
LUMA Institute, LLC is a wholly-owned subsidiary of Tactivos, Inc. d/b/a Mural.
The Mural name and logo are trademarks of Tactivos, Inc. dba Mural.