Sales is a human-centric profession. It requires empathy, building relationships, and understanding your clients’ needs. So, where does AI fit into a process that's so fundamentally about human connection?
Using AI to automate repetitive tasks and simplify complex information can free up your sales team’s time and energy, allowing them to focus on the strategic work that drives revenue. And this has real benefits for the bottom line: 83% of AI-assisted sales teams reported revenue growth last year, compared to just 66% of teams without AI.
Mural AI for sales teams can help you lock down better leads, tighten up pitches, align with your team, communicate with clients, and more. The best part? Mural AI features are built right into the native Mural interface you already know and love, so you don’t have to learn external AI tools with clunky interfaces and superfluous features.
The key Mural AI features that can boost sales workflows are:
- Generate: creates ideas, questions, and hypotheses from natural language prompts.
- Build a mural: recommends templates and customizations for your mural based on your desired activities, outcomes, and parameters.
- Summarize: creates concise summaries of text in murals.
- Cluster: groups sticky notes in your mural based on shared content themes or sentiment.
- Classify: sorts sticky notes as positive, negative, or neutral.
- AI chat: a chat box for interacting with Mural AI using natural language prompts.
- AI hub: a centralized location for accessing all AI features.
Now, let’s get into some of the ways Mural AI can help sales teams crush revenue goals and create solid client relationships.
How to boost your sales teams' performance with Mural AI
1. Refine sales pitches and presentations with generate and preview
Use case: When you’re under pressure to create the perfect sales pitch, you need to capture your lead's interest quickly with clear, concise content that hits all the high-level points.
How Mural AI enhances: Supercharge sales pitch development with the generate feature to create a high-level sales pitch from a simple prompt. From there, you can use the preview feature to review and edit the content to personalize it for your client and ensure it sounds like you.
Outcome: A pithy and effective sales pitch deck that gets your leads' attention.
2. Create strategic account plans using AI Chat and classify
Use case: Sales performance depends on building strong client relationships, but there's no one-size-fits-all account plan. You need to pay constant attention to your clients’ needs to retain them.
How Mural AI enhances: When you can't talk directly to clients, you can use AI chat to ask general questions and run scenarios to learn more about their industry. Additionally, the classify feature can group responses by sentiment (positive, negative, or neutral) so you can quickly identify what’s connecting and what isn’t. Try it in our account map template.
Outcome: An actionable plan for client follow-up conversations, vetted and practiced with Mural AI.
3. Align messaging across teams with summarize
Use case: Alignment between sales, marketing, and product teams is crucial for client conversion, especially for products with longer sales cycles. A major part of finding alignment? Consistent messaging across channels.
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How Mural AI enhances: The summarize feature can scan dense information and create a concise summary, making it easy to "translate" information between teams. This helps consolidate larger volumes of marketing content into actionable bites for the sales team.
Outcome: On-message sales scripts that help create a seamless customer journey through the pipeline.
4. Efficiently qualify leads with cluster and classify
Use case: Lead generation isn't an exact science, and some leads are better than others. Manually qualifying leads can be a tedious and subjective process.
How Mural AI enhances: Cluster and classify both group notes based on key information. Cluster can organize leads by source, industry, or budget, while classify can group them by sentiment, so you can quickly understand their pain points and determine if your product can address them.
Outcome: A curated list of qualified leads who are more likely to convert, so you know where to spend your time and resources.
5. Accelerate discovery and proposal building with AI mind maps
Use case: In the discovery phase, it can be difficult to quickly explore all potential opportunities and connect client pain points to your solution's positioning. Manual brainstorming can be slow and may miss key insights.
How Mural AI enhances: Mural AI can instantly generate related ideas during discovery. You can start with a central theme and the AI will generate branches of potential opportunities and conversation angles. This gives your team a head start, so they can focus on refining the best ideas rather than starting from scratch.
Outcome: A more efficient discovery and proposal-building process that helps your team connect the dots between client needs and solutions faster.
6. Gain a competitive edge with generate and summarize
Use case: Part of a good sales proposal is knowing what your competitors are doing to convert similar leads. You can use this information to improve your own messaging.
How Mural AI enhances: You can take key information from your competitors and use the generate feature to produce ideas for how to enhance your messaging. The summarize feature can then organize your competitive analysis into a structured digest.
Outcome: A comprehensive, persuasive proposal that's a cut above the competition.
7. Map stakeholders with AI
Use case: When you don’t have a full understanding of all the stakeholders within a client's organization, your deal can be slow to progress. You need a quick reference for everyone who will weigh in on the purchasing decision.
How Mural AI enhances: By combining a visual workspace with AI, you can quickly build dynamic stakeholder maps. You can also leverage Mural AI's features to generate, cluster, and summarize next steps to tailor your pitch to each stakeholder's needs and prepare for potential pushback.
Outcome: A visual reference for strategizing the important conversations that will get your deal across the finish line.
8. Create customized demos with build a mural
Use case: You've piqued a lead's interest, and now it's time to create a compelling, customized demo to showcase your product.
How Mural AI enhances: Using Mural AI tools for sales presentations — including demos — can eliminate the grunt work of building from scratch. The build a mural feature can analyze key details about your product and potential customer, recommend the best template to showcase your product, and propose customizations to truly tailor your pitch.
Outcome: A beautiful, easy-to-follow product demo that puts your product's best features front and center.
9. Enhance proposal development with generate
Use case: A solid sales proposal must be tailored to the prospective client, outlining their unique problems, how your product solves them, and how they should implement it. Good proposals require constant tweaking and improvement.
How Mural AI enhances: The generate feature can elevate your proposal by helping you write and refine certain parts based on your client’s needs. It can craft your executive summary, clarify problem statements, and even identify solutions based on past data.
Outcome: A thorough and persuasive sales proposal that answers all of your client’s problems.
10. Track deal progress with summarize and cluster
Use case: Once your proposal is with the prospective client, things may progress quickly or they may drag on. When you’re managing multiple leads that are moving at different speeds, it’s important to track their progress in a central place.
How Mural AI enhances: The Summarize feature can create a summary of each lead's key information, such as their source and how long they've been in the pipeline. Cluster can then group them based on content, giving you a high-level view of who you need to follow up with and how close they are to closing.
Outcome: Clear action items for each lead in your pipeline tailored to their specific progress.
11. Improve client follow-up with AI Chat and summarize
Use case: It's important to stay in touch with your client to land the sale. In fact 80% of sales require at least five follow-up calls after the initial meeting to close. Personalized and persuasive communication is key.
How Mural AI enhances: AI chat allows you to ask questions, check for errors, and refine messaging so it’s likely to land with your client. You can then use summarize to gather all your best messages together and present the client with a succinct, detailed message they're more likely to respond to.
Outcome: Follow-up meetings that grow your relationship with your client and bring a sale closer to completion.
12. Collaborate with marketing on ABM strategy using cluster
Use case: It's important for sales and marketing to be aligned and proactive about engaging the audience and promoting the product. A good ABM strategy should consider the goals of both teams.
How Mural AI enhances: AI-powered sales collaboration tools can help sales and marketing teams align in real time. Have each team jot down their objectives and use the cluster feature to group notes with similar content. This gives a clear view of where the teams are aligned and how on-brand messaging can be adapted to specific ABM campaigns.
Outcome: A clear ABM strategy roadmap that addresses both sales and marketing goals and resolves any dissonance between teams.
Ready to see it in action? Schedule a demo to find out how Mural AI can help empower your sales team and accelerate your customer pipeline.
