For go‑to‑market teams, campaign plans might live in decks, documents, and team discussions. How might we instead design them visually, to collaborate early and rally around a single launch strategy?
Visual planning for GTM team alignment
In our latest demo, see how Ashley Kovich, Campaign Manager at Mural, uses visual collaboration to make go‑to‑market planning faster, clearer, and more inclusive.
Ashley’s approach starts with shared data and narrative. Using insights from a market survey on team alignment, she mapped audience, messaging, and deliverables into a single Mural canvas. Each GTM function — from marketing channels to sales motions and customer success programs — had its own space to plan, while still seeing the big picture.
Prompts using the “How Might We” method helped guide the conversation. Team members shared their ideas and surfaced ways to amplify the campaign across touchpoints. (For distributed GTM teams, this kind of early visual alignment is essential.)
By making the whole plan visible, Ashley helps people see not just the campaign, but their role in making it successful.
Related: Mastering integrated marketing campaigns for cohesive messaging
Making go‑to‑market something teams build together
The impacts are real. GTM teams that collaborate using Ashley’s visual approach can expect:
- Faster consensus on narrative, audience, and goals
- Alignment on talking points and enablement assets ready earlier
- Stronger ownership of outcomes across functions
Visuals reduce friction, clarify dependencies, and create continuity across changing team structures. Campaigns become something teams do together, not just something handed over in a brief. This results in smoother execution and greater market impact.
If your GTM motion struggles with silos, slow hand‑offs, or inconsistent messaging, this demo offers a new lens. It shows that campaign planning isn’t just about strategy, but also communication, participation, design, and facilitation. And when done well, it can unify multiple functions around a clear, collective path to launch.
Explore GTM planning methods in Mural
Want to try some of the methods Ashley used? These Mural templates make it easy to put her approach into action:
- How Might We template: Prompt creative, cross‑functional thinking in brainstorms
- Statement starters: A LUMA method for writing problem statements that invite broad exploration
- Campaign planning template: Document goals, narrative, audience, and deliverables in one visual (try it with presentation mode!)
For more stories like this, check out some of our other demos and blogs:
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