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Blog Topic Customer stories

Mural’s GTM motion behind a 25% lift in product adoption

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Amber Rutgers and Lisa Lee demo LUMA method What's on Your Radar

Webinar recap — Win deals in 2026: Three sales workflows to get aligned

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Panelists from Mural, Coca‑Cola, IBM, Publicis Sapient sit together on a stage

The era of collaborative selling

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Digital whiteboard showing a stakeholder mapping diagram with labeled colored sticky notes, profile cards, arrows, and navigation tools on the left side.

Stakeholder mapping: The deal‑closing edge your competitors are missing

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Mural showing persona pain points

Webinar recap: The power of co-creation with customers

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Bill and Jim talk on a video call

Elevating community engagement: Insights from Bill Johnston

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A graphic with an photo of the featured speaker and text that reads 'The rise of generative AI'

Customer story: How AI will impact (and empower) collaboration at scale

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A graphic with the inscription 'Bridging the gap'

How Mural supports Agile, from learning to development

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A graphic with the title 'Delivering value and powering innovation' in black text on a yellow background

Customer success in 3 minutes or less: delivering value & powering innovation

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A man on a video call with remote attendees

5 tips to design impactful virtual training sessions

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How The New School Incorporates Mural Into the Design of Online Courses

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Two students studying an x-ray image

Creating Spaces for Collaborative Learning at Medical Schools

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Graphics with arrows, globes and headshot icons in all different directions

How USAA leverages async collaboration for inclusive workshops

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Thank you banner with balloons and confetti

Celebrating the changemakers in Mural's nonprofit community

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Illustration of a recent graduate's resume

Teaching to prep students for their future

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One picture of a student learning on her computer and another pictures of students in the classroom learning

Exploring the future of online learning

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A colorful doodle of a mural template

How Zapier’s product and design teams use visual collaboration to build a world-class SaaS platform

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A headshot of Richard Enlow, Senior Product Manager at Zapier, giving a quote about a paperless world.

How product teams at Zapier turn objectives into insights: Mural Imagine recap

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A headshot of Eugene Chung, R&D Team Coach, at Atlassian talking about going from prototype to play in 4 weeks.

How Atlassian sets remote teams up for success: Mural Imagine recap

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A mural template that shows a team doing a How Might We exercise

Success story: remote design at Trello

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Three UserTesting workers are using mural on a big monitor to work together with a team on video call.

Success story: empowering visual collaboration at UserTesting

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The IBM team working together in a mural and celebrating

Success story: IBM's best practices for remote facilitation

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A mural template for cross team ideation

Remote design at IBM: best practices for facilitation

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example of a user storymap

User storymapping with Houghton Miffln Harcourt

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