AI-powered stakeholder mapping: Your shortcut to finding the real decision‑makers

You know what stalls deals?‍

Not a weak pitch — but talking to the wrong person, too late. In complex accounts, the people who actually influence buying decisions aren’t always listed as “decision‑makers.” Miss them, and you risk losing precious time… or the deal altogether.

The challenge:

Sales teams often navigate networks of buyers, influencers, gatekeepers, and blockers — spread across countries, regions, and business units. Context is scattered in CRMs, shared drives, and side conversations, making it hard to see the full picture in time.

The solution:

AI-powered stakeholder mapping in Mural brings clarity to your deal strategy. With interactive maps connected to LinkedIn and Mural AI, you can:

• Spot the right players early: From economic buyers to operational champions
• Build a better pitch: Tailor your conversation to the needs and concerns of each stakeholder
• Prepare for pushback: Confidently navigate objections and rebuttals

Paste a LinkedIn URL to instantly create a company profile card. Then, organize stakeholders into categories and use connectors to represent relationships. Use Mural AI to generate, cluster, and summarize next steps faster.

What this means for you:

• Shorter sales cycles by eliminating wasted outreach
• Better coaching and strategy with visual deal planning
• Faster onboarding for new reps working strategic accounts

Close smarter, not harder.

With Mural’s stakeholder mapping you can build comprehensive org charts. Easily pinpoint hidden blockers and champions, so you can focus on engaging and influencing the people who will say “yes.”

Unblock your deals with our Stakeholder Mapping template.