Product
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August 14, 2025
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Never miss the people who could make your campaign go viral

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You’re doing more with less.

Every campaign, launch, or rebrand requires you to align more people, across more channels, in less time. The stakes are high, and one missed connection can mean missed momentum.

The challenge:

Marketers need to keep everyone — from creative directors and product managers to regional leads, agencies, and those “unofficial influencers” — pulling in the same direction. But between email threads, Slack DMs, and disconnected spreadsheets, visibility is fragmented and alignment takes too many meetings.

The solution:

AI-powered stakeholder mapping in Mural gives you a clear, interactive view of your marketing network — inside and outside your organization. With LinkedIn profile cards, Mind Maps, and Mural AI, you can literally connect the dots and see:

  • Who’s who: Every stakeholder, champion, blocker, or decision‑maker in one visual map
  • How they connect: Influence patterns, key relationships, and potential bottlenecks
  • Where to focus: Champions to activate, silos to break, and advocates to engage early
Example of stakeholder mapping template in Mural

Paste a LinkedIn URL to instantly create a company profile card. Then, organize stakeholders into categories and use connectors to represent relationships. Use Mural AI to generate, cluster, and summarize next steps faster.

What this means for you:

  • Faster alignment across functions and regions — without adding more meetings
  • Seamless onboarding for new team members and agency partners
  • A living org chart and single source of truth that preserves context as strategies and teams evolve

Simplify to amplify.

Whether you’re launching a product, running a campaign, or rebranding, stakeholder mapping with Mural turns scattered contacts into a clear plan of action — so you can spend less time chasing alignment and more time creating impact.

Unlock better alignment with our stakeholder map template.

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