February 12, 2014

MURAL goes to IDEO

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There has been chatter out there about us embarking on a new exciting project. We’re excited to confirm the rumors and tell you a little more about what we’ve been up to. Over the last three weeks we’ve been working out of IDEO’s San Francisco office - it’s been a blast!

Mural.ly Team at IDEO

Many of you know that Design Thinking activities are commonplace inside MURAL. Research gathering, synthesis and ideation are built into our DNA. Prototyping happens on a daily basis. That said, we have always sensed that there is an opportunity to help teams collaborate better during these phases…. So, what did we do?

We figured that to fully understand our most extreme users, we might as well come and work with them side by side for a few weeks. We flew half of the MURAL team over to San Francisco to immerse ourselves in their lives. So far it's been fun and the insights gained as a result have been really inspirational.

The Immersion

IDEOers Pontus, Greg and Joe received us with arms wide open. So far, they have been our three closest collaborators in a wider group of research designers, interaction designers, storytellers and business designers that will be helping us along the way. (Notice the “Everyone is a designer” mantra in the job titles?)


We had five teams scheduled for interviews, we also visited the d.School at Stanford (see below), Intuit and also chatted with a team from Fidelity Investments. Asha from Fidelity loved our initial prototype of a wall scanner and may have saved her a few hours of transcribing.


All in all it was a great first week or so out of the building, dedicated 100% to fully understand and observe our users in action in order to define where there's opportunity areas to improve.

Sharing learnings and putting them to action

As we are processing the learnings, we figured that we'd share them with you along the way... in addition to getting prototypes out there to test if the improvements to MURAL resonate with you.

IDEO session

Expect a series of posts with bits and pieces of the experience and most interestingly, the improvements to MURAL that should make it simpler, faster and delightful to use.

Fun times. Stay tuned!

Mariano Suarez-Battan

Co-founder & CEO at MURAL. Putting imagination to work. Endeavor Entrepreneur from Argentina. Working remotely from the Bay Area. Past life in video games, now bringing fun to enterprise SaaS.

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