No one can predict the future - that much is clear. But companies still need to plan ahead and seek potential opportunities. That’s where backcasting (a tool created by Kedge LLC) can help.
In my first semester of college, I signed up to take a two-unit Scrabble class. This was no oh-how-fun-I’ll-just-relax-and-play-some-Scrabble-on-the-side kind of class. Nope. We had homework and quizzes and midterms and a final.