What is design thinking?
Design thinking is a creative problem-solving strategy that focuses on empathy to drive innovation and lead to better outcomes.
At its core, design thinking is tied to human-centered design, which looks at the way people engage and interact with the world, the possibilities that technology presents, and the marketplace for solutions. As design thinking is inextricably tied to empathy and understanding, it has often been used as a model to tackle what are referred to as ‘wicked problems’ (as defined by design theorist Horst Rittel) — that is, problems that are highly complex, multi-faceted, and even ill-defined. By using design thinking to approach these problems, we can avoid pitfalls tied to surface-level understanding and the unintended consequences that follow solutions too basic to serve the real need.