ROI of (remote) design thinking: webinar recap

Written by 
David Chin
March 19, 2018

It's been a great year for those of us who promote the use of Design Thinking. Change-makers in large organizations, you now have examples and frameworks to make & support business cases.


And now MURAL promoters have a framework to measure the impact of working digitally to help global teams embrace Design Thinking and Agile.

In last week's webinar, we invited Joni Saylor - who leads IBM's Design Thinking global practice, and Dean Davison - the Forrester consultant who analyzed IBM's global deployment of MURAL, to explain the payoff of IBM's early investment in "virtual studios" and how MURAL enabled and accelerated the use of Design Thinking for IBM's global teams, reduced costs of travel, and improved productivity.


Joni shared IBM's story at a high level and reminded us of the huge scale they are working with (and reminded those who want to go deeper to review past webinars with IBMers: Best Practices on Remote Facilitation, Bridging Design Thinking and Agile using User Story Mapping).

She also announced their own Forrester led analysis showing that the ROI of Design Thinking was around 301% based on their analysis.

Screen Shot 2018-03-16 at 4.54.24 PM-488920-edited.png


Dean took the mic and shared the method he used with Forrester Research to assess The Total Economic Impact of MURAL - including calculations and financial results.

His research determined the following three-year impact based on IBM's feedback and quantified benefit, cost, risk and flexibility factors:

Screen Shot 2018-03-19 at 2.18.58 PM.png

Source: The Total Economic Impact of MURAL, March 2018

For a full explanation of the methodology and details on model calculations, please refer to the full case study here.


If you missed the webinar or want to watch again, we've got you covered.

Check out the full video recording:

Explore the presentation deck:

ROI of Remote Design Thinking from MURAL

Accelerate Design Thinking Transformations in Your Organization

Interested in learning more? Read the full report here and use the framework yourself.

If you're a current MURAL client and want to expand its usage, you can also contact our Sales team to help you create a business case.

About the authors

About the authors

David Chin

David Chin

Creative Lead
Creative Lead at MURAL // Moving beyond the pixels to connect intuition, reason, and opportunity.

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