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Why Esa-Pekka Salonen Needs MURAL

Written by 
Mariano Suarez-Battan
June 18, 2014

Watching a World Cup match I saw one of the new iPad commercials, featuring Esa-Pekka Salonen.

"For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world. He uses iPad Air to translate everyday moments of inspiration into a fully orchestrated scores and share his passion for classical music with others."

Essa-Pekka composing

In every moment, they show him capturing ideas, getting a melody into the iPad virtual keyboard... all on the go. The only piece of his work that is analogue in addition to the actual rehearsals and shows is when he's overseeing his work on a wall full of stickies... or an "analog mural".

Analog Mural

If you know him, let him know that we have solved his problem and can go all digital and work from wherever he likes.

He should just place a sub $1000 65" TV on the wall and plug it to an AppleTV. He'll fall in love with our app right away.

About the author

About the authors

Mariano Suarez-Battan

I run MURAL, where we are making creative teams become better design thinkers through our collaboration software. We started MURAL because of a game we were designing. Ask me about that.

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