June 18, 2014

Why Esa-Pekka Salonen Needs MURAL

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Watching a World Cup match I saw one of the new iPad commercials, featuring Esa-Pekka Salonen.

"For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world. He uses iPad Air to translate everyday moments of inspiration into a fully orchestrated scores and share his passion for classical music with others."

Essa-Pekka composing

In every moment, they show him capturing ideas, getting a melody into the iPad virtual keyboard... all on the go. The only piece of his work that is analogue in addition to the actual rehearsals and shows is when he's overseeing his work on a wall full of stickies... or an "analog mural".

Analog Mural

If you know him, let him know that we have solved his problem and can go all digital and work from wherever he likes.

He should just place a sub $1000 65" TV on the wall and plug it to an AppleTV. He'll fall in love with our app right away.

Mariano Suarez-Battan

Co-founder & CEO at MURAL. Putting imagination to work. Endeavor Entrepreneur from Argentina. Working remotely from the Bay Area. Past life in video games, now bringing fun to enterprise SaaS.

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