Build strategies, manage projects and sprints, and track results

Define your North Star, prioritize goals, build complex strategies, and run more productive status meetings with the leading visual collaboration platform for enterprises.
An illustration of collaborative strategy building in a mural

Trusted by over 95% of the Fortune 100

Atlassian logo
IBM logo
Thoughtswork logo
GitHub logo
Intuit logo
Booz Allen Hamilton logo
An illustration of a team collaborating to build a strategy in a mural

Why Mural for strategy and planning

  • Define and organize your strategic goals and key metrics.
  • Prioritize which goals to set for your team or organization with anonymous voting.
  • Kickstart your collaboration with one of our free templates for OKR planning or agile project management.
  • Ensure that everyone is engaged and all voices are heard, regardless of location or work preferences.
  • Never lose sight of your progress in endless email or message threads.

Bring an impactful and collaborative approach to strategy and planning

Use Mural’s features to own the collaborative environment, keep participants on task, and transition quickly from presenting to creating content.

Create & publish custom templates

Save time and scale methods across your organization by publishing templates to your workspace.

Summon collaborators

Easily direct everyone’s attention to a specific part of the mural — no screen sharing required.

Easy sharing

There are no barriers to collaboration with the ability to safely and securely share murals with others.


Add comments and tag collaborators for smooth asynchronous communication.

Presentation mode

Build presentations collaboratively, then deliver engaging sessions that go beyond one-way talk tracks.

Asynchronous collaboration

Innovate and collaborate effectively together without booking time on calendars.

How to get started with Strategy and planning

From creation, to implementation, to measurement, Mural is a collaboration platform that facilitates cross-functional teamwork by elevating every voice. Organize your approach, collect feedback, refine your strategy, and build a plan that brings it to life.

  • Start from a blank canvas or with one of Mural's strategy, planning, or alignment templates, built by experts.
  • Each template includes facilitation features and tips to guide your team through each activity.
  • Add collaborators with unlimited visitors included with every membership.
  • Run an engaging real-time session or invite your team to share feedback asynchronously.
  • Embed or export a visual representation of your strategic plan to share with anyone, inside or outside Mural.

Mural works with your team

Explore free template recommendations and popular use cases.

Frequently asked questions about Strategy and planning

What are strategy and planning activities?

What are strategic planning tools?

What are examples of strategy and planning frameworks?

Collaborating with cross-functional peers asynchronously

As GitLab used Mural for feedback, the designers quickly started to notice an improvement in their workflows, with more stakeholder involvement, and faster results.
An image of teammates at Gitlab collaborating