March 25, 2015

Solving Problems Visually: Switching Frameworks is Good For You

Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in customer experience, experience design, digital transformation, and strategy.

Jim’s newly published book, The Jobs To Be Done Playbook, offers techniques organizations can follow to turn market insight into action.

Tom Wujec is a thought leader in design and collaboration. A Fellow at Autodesk, he helps companies visualize business problems. Tom is a master in the art of images, sketches, and sticky notes.

Check out his TED talk from 2013. Wujec talks about how to solve problems collaboratively, iteratively, and visually.


This quote caught our attention:

“The ease with which we can change a representation correlates to our willingness to improve the model. So sticky note systems are not only more fluid, but they generally produce way more nodes [i.e., ideas] than static drawings and are much richer.”


That’s a powerful and simple message. By breaking a problem down into individual parts, or nodes as he calls them, we can better find a solution. In other words, the synthesis of ideas comes from iterating visually.

More importantly, working iteratively and visually let’s teams build better consensus. Tom goes on to say:

“What emerges is a unified systems model that integrates the diversity of everyone’s individual point of view. That’s a different outcomes than usually happens in meetings, isn’t it?”

In this light, MURAL offers an alternative to typical meeting. And it’s completely digital. Whether in-person or working remotely, capture all of your collaborative thought in one place. You can than easily refer back to it later and share it with others.


Check out
Tom’s website DrawToast.com for tools and guidance on how to get started with visual thinking. Try some of the techniques out using MURAL and let us know what you think.