Companies are transforming into design-driven organizations. They invest in amazing innovation centers and have top design agencies come in to consult them. But the businesses that are seeing the best results are the ones that truly embrace design across the entire organization -- at all levels and for all departments.
They're turning all employees into design thinkers. With a staff of nearly 400,000, that’s no easy task.
Design education is a key pillar of the IBM Design strategy. They also know they have to scale their design practices, tools and techniques to reach IBM-ers around the world.
IBM is using our visual workspace to guide their design practice and address some of the logistical challenges of scaling design.
Just ask Doug Powell - he knows. He’s the head of the design education program. And his teams have been using MURAL effectively to accelerate a growing culture of design thinking.
We were fortunate to be able to host him in a live webinar. In the webinar, he laid out IBM’s approach and discussed where MURAL fits in. Below is the recording of the webinar. (NOTE that some of the words are cut off in the presentation due to a poor audio connection.)
One technique Doug highlighted is "timeboxing." It’s simple: limit each team exercise to 2-5 minutes. You’ll find this brings focus to the group, particularly when working remotely.
Here are some of the resources Doug pointed to in the webinar
If you’d like to see what others are doing with MURAL, check out these articles from our blog:
Finally, here are Doug's slides from his presentation:
Below are two examples of how IBM uses MURAL from Doug's presentation. The first makes use of the Feedback Grid and prioritization framework, both available from within MURAL.
The second example shows instructions embedded in a mural for others to follow. In this case, the team was working with empathy maps for key personas.