Affinity diagram maker Organize your ideas with Mural’s affinity mapping tool

Bring order to the chaos of brainstorming with Mural. Use affinity diagrams to turn a flood of sticky notes into focused insights, helping your team identify patterns, solve complex problems, and move forward with clarity.

Digital affinity diagram with yellow sticky notes grouped by Data set, Accessibility, UI improvements, and User education.

Trusted by brands around the world

Templates that your team can customize and share

Affinity Clustering
Template
Affinity Clustering

Turn ideas into insights by grouping data into meaningful themes

Rose, thorn, bud & affinity clusters
Template
Rose, thorn, bud & affinity clusters

Identify and categorize the positives, negatives and opportunities

Mind map
Template
Mind map

Organize ideas into a structured diagram

OKR planning
Template
OKR planning

Align, progress, and engage around measurable goals

Who we serve

Mural works with your team

Explore free template recommendations and popular use cases.

Reseach & development
Reseach & development

Ideate, innovate, and launch today

Sales
Sales

Plan and Close Better Deals, Faster

Marketing
Marketing

Build omnichannel campaigns that drive demand

Consulting
Consulting

Co-Create Value with Customers

RESOURCES

Latest insights and updates

Release Notes 2026
Blog
Release Notes 2026

Check out our latest updates! From fresh features to performance tweaks, our release notes keep you in the loop on all the changes that matter.

Time-blocking techniques for better team planning
Blog
Time-blocking techniques for better team planning

How to write problem statements that guide better decisions
Blog
How to write problem statements that guide better decisions

Learn what makes a strong problem statement, explore problem statement examples, and use a clear process to define challenges and guide better decisions.

Explore resources

Designed for businesses of all sizes

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Seeing is how

Ready to see what everyone’s talking about?

You can with Mural