Trademark and Content Guidelines

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Last updated: Oct 3, 2022

Mural is grateful for the trust that people place in our products, services, and experiences. These Trademark and Content Guidelines detail how you can help us protect Mural’s brand assets, including without limitation our logos, names, icons, designs, illustrations, videos, templates and other content available through the Services, and the trust and goodwill that they represent. Unless you have an express license from Mural, these guidelines will exclusively govern your use of our brand assets.


To help you understand what you can and can’t do with our brand assets, we have created this non-exhaustive list of Dos and Don’ts. Please review these additional tips to better understand how to use our brand assets. This list doesn’t cover every possible scenario, but does address some common questions.


Do truthfully convey information about your product or service, as well as our products and services.  

Do use our brand assets exactly as we make them available.

Do follow our brand guidelines.

Do use our wordmark and product names as adjectives before nouns. For example:

  • The MuralⓇ visual collaboration platform
  • The Facilitation SuperpowersⓇ features

Do use our brand assets less prominently than your own brand or company name (unless you have a written strategic partnership or similar agreement with Mural).


Don’t imply an affiliation, endorsement, sponsorship, certification, or approval with or by Mural (unless you have a written strategic partnership or similar agreement with us).

Don’t alter Mural brand assets in any way, for example and without limitation by combining them with other terms or logos, misspellings, animations, or other distortions.

Don’t use Mural brand assets as nouns or verbs (ex: muralling).

Don’t use Mural brand assets more prominently than your own brand assets.

Don’t use Mural brand assets in the name of your business (whether real or fictitious), product, service, or app.

Don’t use Mural brand assets in your domain name, tagline, slogan, logos, icons, illustrations, or social media account.


This section provides more information and guidance for Developers. Please see our Developer Addendum for more information.

Unless you have a written strategic partnership or similar agreement with Mural, everything about your Integration (including your Developer name and your Integration name, logo, description, screenshots, and other listing information) must be unique to you and free of Mural brand assets. The only exception is that you may truthfully state whether your Integration is compatible or interoperable with a Mural product or service within the text description about your Integration. You may not use Mural brand assets in a manner that falsely implies Mural published, developed, sponsored, endorsed, certified, reviewed, approved, is affiliated with, or is otherwise connected with or responsible for your Integration.

Examples of approved Integration details:

  • Developer: Acme Developer, Inc.
  • App name: Acme App
  • Image/screenshots: <No Mural brand assets featured>
  • Description: The Acme app allows you to access your Mural whiteboard content and share it with your contacts at the push of a button.

Examples of unapproved Integration details:

  • Developer: Mural+ Development Co.
  • App name: Mural+ App
  • Image/screenshots: <Modified Mural logo>
  • Description: Sync and embed Mural alongside notes or images in one beautiful tab macro.

If you are authorized to use our brand assets in accordance with these guidelines, do include the following trademark disclosure to let others know that we own our brand assets:  

     The Mural name and logo are registered trademarks of Tactivos, Inc. d/b/a Mural in the United States and other countries.

We are frequently asked by users or researchers if they can use screenshots or images of Mural templates and other content developed within their instance of the Mural platform in their papers or other published works. Below is a suggested citation using APA format, based on the APA format for citing to PowerPoint slides. Ultimately it is your responsibility to determine what citation format is best for your published work, but hopefully this provides enough information to make an accurate citation.

     Template author. (Year). Template title [template]. Mural.

Example:  LUMA Institute. (2022). Stakeholder Mapping [template]. Mural.

The goodwill arising from any and all use of Mural brand assets inures solely to Mural's benefit or the benefit of our licensors. All use must comply with these Trademark and Content Guidelines or some other written licensing or contractual arrangement with Mural. Third parties, including licensees, may never claim ownership rights in our brand assets or attempt to register or record any brand assets that are confusingly similar to our brand assets. We expressly reserve the right in our sole discretion to terminate, revoke, modify, or otherwise change this permission to use the Mural brand assets at any time, and expressly reserve the right to object to any use or misuse of our brand assets in any jurisdiction worldwide.


If your proposed use falls outside of these Trademark and Content Guidelines, the use is not permitted unless you seek prior approval by contacting

If you have a question about these Trademark and Content Guidelines, please consult your legal counsel or your Mural business contact.

Thank you for helping us protect our brand assets.