A Forrester TEI study

The Total Economic Impact™ of MURAL for IBM

A study conducted by Forrester examines the benefits, costs, and return on investment of MURAL at IBM. Download the full report.

The cover sheet of the Forrester report which reads "The Total Economic Impact' Of MURAL" in white over a deep blue geometric background

In 2018, MURAL commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment (ROI) that enterprises may realize from using MURAL. To better understand the benefits, costs, and risks associated with MURAL, Forrester interviewed IBM as it has used MURAL for several years in different areas of its enterprise.

  • $2.74M avoided costs on in-person workshops
  • $3.82M in increased productivity and project development team
  • $16.42M in travels savings and design thinking workshops
  • $19.1M in NPV with a 495% ROI and a payback in less than 6 months.




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