Mural vs. Miro Your organization has evolved, your whiteboard should too.

Give every team a better way to align, make decisions, and drive outcomes with AI-powered collaboration built for the entire organization.

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A platform that creates lasting value

Create impact for your teams and your business, from everyday work to enterprise-wide initiatives. Bring people, ideas, and workflows together in one flexible space that grows with your organization.

Build better ways of working

Mural brings LUMA’s proven collaboration methods into the platform, helping teams run better workshops, solve problems, make decisions, and develop more effective ways of working.

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Put AI to work for teams

Use Mural AI to summarize discussions, organize ideas, surface insights, and bring context to each mural

Explore Mural AI

Switch with confidence

Mural experts can work with you to define scope, map your timeline, and manage the transition so teams can keep work moving.

Scope your migration

More value at every stage

Get expert-led implementation, enablement, adoption guidance, and ongoing support to help teams get started quickly and expand value over time.

Explore Mural Accelerate

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Mural board showing a Rose, Thorn, Bud retrospective

Trusted by brands around the world

Mural + LUMA vs. Miro: Compare what matters

Mural

Miro

Pricing transparency

Predictable pricing with flexible seat management for org-wide and guest participation

Published plan pricing, but advanced governance, premium support, and additional AI capacity may depend on plan or add-on

Migration support

Dedicated experts to scope and support migrations

Self-service migration methods; content fidelity and assistance vary

Built-in ways of working

Proven LUMA methods, templates, and facilitation guidance give teams a repeatable path from ideas to decisions

Templates, blueprints, and formats that teams can customize

Training and support

Role based training to drive adoption, and responsive help when you need it

Self-service learning and plan-dependent support; premium support or dedicated success services may require a higher plan or add-on

Enterprise security

Advanced governance features included

Miro Guard and AI governance cost extra

Facilitation tools

Voting, timers, and private mode help teams align, not just brainstorm

Some facilitation tools, with other engagement features varying by plan

AI that moves work forward

Mural AI helps teams summarize, organize input, surface insights, and identify next steps

AI access and usage can vary by plan and available credits

Built for the whole organization

Bring product, transformation, operations, sales, and marketing into one shared workspace

Workflows and formats targeting product, design, and technical teams, while others may use different collaboration tools

See how teams create better ways of working

Boosting SAP's sales efficiency with Mural

See how SAP streamlined account planning, improved onboarding, and won customers using Mural’s visual collaboration platform for sales efficiency.

Revolutionizing IBM sales strategies through actionable feedback

Discover how the sales team at IBM improved performance by enhancing their feedback process.

SAP SE brings design thinking to hybrid work with MS Teams and Mural

SAP used Mural and Microsoft teams to collaborate on human-centered design in a hybrid work environment, improving overall efficiency by 10%.

Scaling Agile education at Accenture

Accenture leverages Mural and incorporates LUMA System practices to deliver Agile training to internal teams and clients for an interactive and engaging experience.

Telecommunications enterprise

A global telecommunications organization is able to collaborate on service design, regardless of their geographic distribution.

Facilitating a virtual executive offsite

The global leadership team at Thoughtworks used Mural to facilitate collaborative and efficient strategic planning — entirely online.

Aligning & enabling a global workforce

Steelcase used visual collaboration to align its global workforce while transitioning to hybrid work.

Redesigning digital collaboration

We developed an interactive workshop that creates an innovative environment for geographically distributed teams and supports more effective design collaboration.

Two people working together on a whiteboard with sticky notes

Education design across borders

A design team at Pearson worked through geographic and cultural barriers to develop an education app for Syrian refugees and youth in crisis.

How Officeworks is using Mural for efficient and engaging collaboration across Its support offices

Distributed teams at Officeworks use Mural to brainstorm, facilitate workshops, and collaborate from anywhere.

Creating a virtual team headquarters to support strategic transformation

Jacobs used Mural to create a collaboration hub for their Focus 2023 initiative.

Executive having a quick meeting and working in Mural

Service design at scale

Intuit created a service blueprint that enabled a cross-functional team to both reduce support hours and improve the overall customer experience.

An image representing University of Twente and HAN University of Applied Sciences working together.

Design Your life: giving agency to the neurodiverse

How researchers, caregivers, and neurodiverse adults used design thinking methodologies to create solutions for everyday challenges.

A visual representation of GitLab employees collaborating in a mural

Collaborating with cross-functional peers asynchronously

How GitLab leverages Mural to build an industry leading product with a globally distributed team.

GitHub team using design thinking principles for building creative projects

Smarter, better, faster creative

Leveraging an agile approach, Github conducted a week-long remote design studio to develop the cornerstones of their award-winning brand launch story.

Capco's Design Thinking Project Lead Aoife Hogan with her team (Daniel LaBarbera, Zoe Yang, and MAdeline Kossakowski).

Transforming customer experience

Capco transformed CX using Mural, streamlining workflows, boosting collaboration, and shortening project timelines with the digital workspace.

How Booz Allen executes remote PI planning workshops with clients

Learn how Booz Allen facilitated a large-scale, remote PI planning workshop with a U.S. government agency.

Case Study: California College of the Arts

California College of the Arts thriving in adversity

How one university's faculty and students embraced digital collaboration during the pandemic and beyond.

People disscusing about visual collaboration

Scaling visual collaboration

Teams at Emerson transitioned to running workshops and training sessions virtually, to work more efficiently and make sure everyone's voice is heard.

Explore related insights

Enterprise AI collaboration: Why teams need more than digital whiteboards

Learn why enterprise teams need more than digital whiteboards and how AI-powered collaboration helps turn ideas, insights, and decisions into action.

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Why enterprise teams choose Mural for collaboration and innovation

Discover why enterprise teams choose Mural for collaboration, innovation, AI-powered workflows, secure ways of working, and better business outcomes at scale.

Read blog article

What to consider when migrating to a new collaboration tool

Planning a collaboration tool migration? Learn what to evaluate, from team needs and workflows to adoption, security, and a smooth transition to Mural.

Read blog article

Mural vs. Miro FAQ

Ready to realise the full value of Mural?

Contact our team

Mural vs. Miro Your organization has evolved, your whiteboard should too.

A platform that creates lasting value

Build better ways of working

Put AI to work for teams

Switch with confidence

More value at every stage

Trusted by brands around the world

Mural + LUMA vs. Miro: Compare what matters

See how teams create better ways of working

Boosting SAP's sales efficiency with Mural

Revolutionizing IBM sales strategies through actionable feedback

SAP SE brings design thinking to hybrid work with MS Teams and Mural

Scaling Agile education at Accenture

Tele­communi­cations enterprise

Facilitating a virtual executive offsite

Aligning & enabling a global workforce

Redesigning digital collaboration

Education design across borders

How Officeworks is using Mural for efficient and engaging collaboration across Its support offices

Creating a virtual team headquarters to support strategic transformation

Service design at scale

Design Your life: giving agency to the neurodiverse

Collaborating with cross-functional peers asynchronously

Smarter, better, faster creative

Transforming customer experience

How Booz Allen executes remote PI planning workshops with clients

California College of the Arts thriving in adversity

Scaling visual collaboration

Explore related insights

Mural vs. Miro FAQ

What is the difference between Mural and Miro?

Can I migrate from Miro to Mural?

How does Mural AI compare with Miro?

How does LUMA enhance the Mural experience?

How do Mural and Miro compare on pricing and licensing?

How do Mural and Miro compare for enterprise organizations?

Ready to realise the full value of Mural?

Telecommunications enterprise