Prep Time:
Time to Run:
30 min

Customer Journey Map Template

Think critically about your users' needs and motivations

Courtesy of our friends at

When you’re designing a solution to a problem, you can use this template to help your team build empathy for your users by defining the situation, building proto-personas of your users, and mapping out stages of the situation your users face. This critical exercise in defining user needs, motivations, and obstacles will help guide your next steps in designing a solution.

Use this framework to better understand customer needs, motivations, and obstacles by illustrating a key scenario or process from start to finish. When possible, use this map to document and summarize interviews and observations with real people rather than relying on your hunches or assumptions.

Customer Journey Map Template Frequently Asked Questions