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2x2 prioritization matrix template

Build a shared understanding and make collective decisions

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About this 2x2 prioritization matrix template

2x2s provide a visual way for teams to build shared understanding and make collective decisions for moving ideas forward. Use this activity to evaluate and prioritize new ideas, strategic directions, ideal target audiences, and more.

What is a prioritization matrix?

A prioritization matrix is a tool that can be used to help prioritize projects, tasks, or objectives. It can be used to weigh and compare different factors, such as risks, benefits, costs, and stakeholder interests.

A prioritization matrix can also be used to identify the most important factors that need to be considered when making a decision. You can customize the matrix to fit the specific needs of the situation. For example, a prioritization matrix for a project might consider factors such as timeline, budget, risks, and benefits. A prioritization matrix for a task might consider factors such as difficulty, importance, and urgency.

Ultimately, the goal of the prioritization matrix is to help make sure that the right things are given the right amount of attention.

How do you create a prioritization matrix?

1.  Define the problem or opportunity

The first step in creating a prioritization matrix is to define the problem or opportunity that you are trying to address. This will help to ensure that all of the options that you consider are relevant to the issue at hand.

2.  Identify the criteria

The next step is to identify the criteria that will be used to assess the options. This can include factors such as impact, feasibility, and stakeholder buy-in. It is important to ensure that all of the criteria are weighted equally so that no one factor unduly influences the final decision.

3.  Identify the options

Once the criteria have been identified, it is time to identify the potential options that could address the problem or opportunity. These options can come from brainstorming sessions, research, or input from stakeholders.

4.  Assess the options

The next step is to assess each of the options against the criteria that have been established. This can be done using a simple table or spreadsheet with each option being rated on a scale of 1-5 for each criterion.

5.  Select the best option

Once all of the options have been assessed, it is time to select the best option. This option should score highly on all of the criteria that have been established. If there are multiple options that score similarly, then additional factors such as cost or risk can be considered.

How to create a 2x2 prioritization matrix template

Prioritize your projects quickly and collaboratively with MURAL

MURAL's unique features make brainstorming, filtering, organizing your priorities faster and easier, with actionable next steps
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.



Add comments and tag collaborators for smooth asynchronous communication.

Mapping and diagramming

Mapping and diagramming

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Easy sharing

Easy sharing

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Find & filter

Find & filter

Search and filter by color, last edited by, and more to unlock patterns and enhance visual collaboration.

Real-time collaboration

Real-time collaboration

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2x2 prioritization matrix template frequently asked questions

What are the benefits of using a prioritization matrix?

What are the 4 levels of prioritizing tasks?


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