Shaping how we work: 6 digital transformation trends to watch

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Updated:
June 22, 2023
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9
 min read
A photo of the Mural presentation at the 2023 Gartner digital transformation event
Shaping how we work: 6 digital transformation trends to watch
Written by 
Jim Kalbach
 and 
  —  
June 22, 2023

We’ve seen dramatic shifts in work in the past 30 years. 

Take, for example, how we store information. We’ve moved from physical file folders to floppy discs to thumb drives and then to secure cloud computing in just a few decades. 

The pandemic then greatly accelerated the pace of change. Now, with hybrid workplace policies in place — where employees choose when to come to the office or not, enabling a digitally-defined workplace is important. 

Digital workplace transformation is the ongoing process of integrating digital tools and strategies to support teamwork and enhance the customer experience. Post-pandemic, the practice has gained increasing relevance and prominence in organizations of all types and sizes across industries. The digital workplace leaders’ seat at the table is secured for the foreseeable future. 

The emerging role of a digital workplace manager or digital transformation lead involves a range of responsibilities:

  • Assessing the organization's existing digital landscape
  • Identifying areas for improvement
  • Understanding the broader tech landscape, including tools and capabilities
  • Developing a strategic roadmap for digital transformation initiatives 
  • Training employees 
  • Managing roll-outs of new capabilities

Digital workplace transformation managers have a diverse set of backgrounds. They collaborate with various stakeholders, including IT teams, HR departments, and senior management, to drive change and ensure the smooth adoption of digital workplace solutions. 

To be sure, the field is still quite IT and tech-centric. Many moved over from software and management roles. But the field is broadening to include perspectives from HR and even learning and development. It’s safe to say that digital workplace leadership crosses many boundaries inside any organization and is potentially relevant to all departments. 

This renewed focus on digital workplace transformation also means that leaders are under more pressure than ever before. Expectations are often unrealistic: transformation takes a commitment often longer than organizations would like it. 

I was just at the Gartner digital workplace transformation summit to better under the goals and needs of practitioners in the field. Here are some of the top trends I noticed.

Tools alone are not enough

Transforming our workplaces into rich, digitally-enabled spaces isn’t just a burden to overcome, it’s an opportunity to improve teamwork across the board. Tools play a role, but real human transformation begins by focusing on collaboration as a skill that can be taught and learned by everyone in an organization.

First, we need to reimagine the norms and conduct of teams, or how they operate and interact. The various modes of the hybrid settings — from in-person, to remote, to a mix of both — come with their own set of practices and conventions. Making this explicit in the form of a team agreement, for instance, prevents misunderstandings and helps the team stay on track without debating the rules of engagement. 

Second, we need to increase our ability to work asynchronously. Async collaboration wasn’t a theme that emerged at the Gartner conference, but perhaps it should have been. It’s the key to unlocking the potential of hybrid work styles in general. 

Finally, focusing on the human work experience remains paramount. For sure there is more emphasis on the employee experience at the moment, but the field of digital workplace transformation must go further to uncover the needs and struggles of modern workers and design workplace experiences around them. If the employee experience directly impacts the customer experience, which in turn drives revenue, the success and resilience of any company depend on getting collaboration right and fixing teamwork regardless of the setting, toolset, or mode of work. 

Check out our 2023 Collaboration Trends report for latest findings around digital transformation. 
Jim Kalbach
Jim is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading visual work platform.
Published on 
June 22, 2023