Prep Time:
Time to run:

Product roadmap template

Mid-term strategy: months or quarters Manage projects and track status

Courtesy of our friends at

About the Mural Product Roadmap template

Construct a roadmap to achieve your quarterly goals. Create a goal for the quarter as a whole, then break out into teams to identify objectives to be measured by key results. This roadmap will be used to generate a goal with measurable objectives and results. It can be used as a running record to evaluate progress.

What are the steps needed to build a product roadmap?

To create a product roadmap that will continue to serve you in the long-term, it’s important to consider each one of the below steps:

1. What is the overall goal of the product, and what are the OKRs?

The product goal and OKR (objective and key results) need to be defined collaboratively before any teamwork can begin. What is the goal for the quarter and what objectives need to be met to reach that goal? The key results are the measurements that will monitor whether you're meeting your objectives.

2. Who will make up the teams working on this product?

Teams need to be identified and their contributions to meeting the goals and specific objectives defined. Teams for product development could be sales and marketing, as well as research and development.

3. Who will play the role of team leads for each team involved in building this product?

The lead is the person designated from each team to hold the team accountable for meeting objectives and ensure key results are being met. This person keeps the data organized and the team meetings running on time and productively.

4. What are the objectives for each team?

What is the objective of each team? How is this event/action/product going to contribute to this quarter's goal? Make sure objectives are measurable.

5. What are the key results for each team?

Key results are the parameters that you will use to measure if you are meeting your objectives.

6. What areas of focus should each team have to help achieve their key results?

Areas of focus help achieve key results—they can be areas for troubleshooting or areas that need minor tweaking to achieve big gains.

7. When is the production release date and what results are you looking for with the initial release?

Based on the information that has been generated, what is your production release date and desired key results?

8. When is the testing release? What does each team need to have in place in order to conduct productive testing?

Time for testing! Let's see how the projects are going and measure them against our key results. What does your team need to get testing? What are the real results you'd like to see from beta testing?

9. When is the beta release?

What projects are ready for beta release? What other resources does your team need to make this happen?

10. When is the internal release?

What projects are ready for internal release?

11. What’s being developed?

What projects are being developed? What's the timeline until they are released? Are there any resources available that might speed up the process?

12. What’s ready for development?

What projects are ready for development? What resources and how much time will that require?

13. What is being designed?

What current projects are in prototype and design mode? Which ones are most likely to contribute key results to meet our objective and reach our quarterly goal?

14. Backlog

What big ideas can be put on the back burner as a lower priority?

15. Out of backlog

Every great idea cannot be done at one time. To keep the goal in mind and the objectives obtainable, some ideas will be backlogged. As time allows, pick items that have been backlogged in order to keep from ideas getting bottlenecked.

16. Medium-term

What are the key results your team can expect to meet by mid-project/quarter?

17. Long-term

What are the key results your team can expect to meet in the long-term range of this project/goal?

Next steps

Once the roadmap is complete, it is important to set up regular check-ins and progress reviews to ensure that goals are being met. This can be done by setting up recurring meetings and establishing a process for tracking progress.

Regular reviews and progress measurements can help keep the team on track and ensure that goals are met in a timely manner. Additionally, it is important to review and adjust the roadmap as needed to ensure that objectives are still relevant and achievable.

How to create a Product roadmap template

Features to help you get the most out of the product roadmap template

Mural features make it easy to pull features from the backlog and prioritize them into the product roadmap.
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Anonymous voting

Anonymous voting

Gain consensus and reach alignment quickly, either in real time or asynchronously.



Add comments and tag collaborators for smooth asynchronous communication.

Infinite & resizable canvas options

Infinite & resizable canvas options

Choose the right canvas for your collaboration goals — flexibility without limits.

Real-time collaboration

Real-time collaboration

Add more productivity and engagement to meetings and calls with features to guide collaboration.

Tags on sticky notes

Tags on sticky notes

Customizable labels make it easy to find, organize, and categorize your work in a mural.

Product roadmap template frequently asked questions

How do you create a product roadmap?

What should a product roadmap include?