Evolve a value proposition and think about defensibility and scale
Leverage our wide-ranging research, and frameworks on value proposition evolution, and defensibility. Think strategically and tactically about growth. Design to generate flywheels that make your business model defensible through network effects, learn how to reach liquidity, and solve the chicken-egg problem and identify the key metrics you need to track to ensure good unit economics, retention, and engagement.
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Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.
