Originally developed by Teresa Torres in 2016, an Opportunity Solution Tree (OST) helps product teams connect the process of uncovering product opportunities to identifying solutions to achieve an outcome for customers — and, ultimately, the right experiments to test those solutions.
By using an OST, product teams can make better decisions by considering a broader set of opportunities and solutions. Our Opportunity Solution Tree template will help you determine the best place to focus your team’s energy, ensure you consider enough opportunities, bring transparency to the process, and get everyone to buy into the decisions being made and the solutions being tested.
