Go Broad to Go Narrow generates lots of ideas before focusing on one great idea. We "go broad" by using our creativity to explore a variety of potential solutions. We “go narrow” by focusing on bold solutions most likely to delight our customers.
This template will guide you through best practices in going BIG with your ideas - getting past the immediate solutions that come to mind - and narrowing in on a solution to test. The following activities are included in this principle:
Check out the Design for Delight toolkit to learn more about the full suite of methods available!