Prep Time:
Time to Run:
4-8 hours

Discovery to Shaping Insights Template

Inform product strategy with research-backed insights

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There’s an inherent tension between a company’s goals and its customers’ needs, and it’s up to product managers to service both. One way to bridge this gap is to make business objectives human. This is only possible through research, collaboration, analysis, synthesis — and keeping the customer at the forefront.‍ Use this template to turn a business objective into actionable, research-backed insights that ultimately inform the product strategy.

How to create a Discovery to Shaping Insights Template

Frequently Asked Questions