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Discovery to shaping insights template

Inform product strategy with research-backed insights

Discovery to shaping insights

There’s an inherent tension between a company’s goals and its customers’ needs, and it’s up to product managers to service both. One way to bridge this gap is to make business objectives human. This is only possible through research, collaboration, analysis, synthesis — and keeping the customer at the forefront.‍ Use this template to turn a business objective into actionable, research-backed insights that ultimately inform the product strategy.

Discovery to shaping insights template frequently asked questions

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Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.