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Deep customer empathy template

Improve the lives of customers through observation.

Courtesy of our friends at

Deep Customer Empathy creates shared understanding, insights, and motivation to improve the lives of our customers. We gain empathy by observing people where and when they are experiencing pains or problems.

This template will take you through the process of gaining Deep Customer Empathy, with design thinking activities that include:

  • Defining your customers & who to observe/interview
  • How to conduct Follow Me Homes to learn what customers care about most and how they are experiencing their problem/pain point
  • Defining the Customer Problem Statement
  • Determining what the Ideal State for your customer would be

Check out the Design for Delight toolkit to learn more about the full suite of methods available!

How to create a Deep customer empathy template

Deep customer empathy template frequently asked questions


Template by Intuit

, Intuit

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving approximately 100 million customers worldwide with TurboTax, QuickBooks, Mint, and Credit Karma, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

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