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Mapping impacts of the project on key audiences
Courtesy of our friends at
Use this template for mapping the impacts of a project or initiative on key audiences
Why do we use it?
The most important change tool we have!
Provides a lens into:
- Who will be impacted
- How they will be impacted
- What activities do we need to consider and plan for? e.g. business readiness
Informs change messaging and helps bring changes to life for impacted roles.
When do we use it?
Most commonly started in project initiation to inform the change planning process and provide stakeholders and decision-makers with a view of the degree of impacts.
Greater detail to the change impacts can be uncovered during the planning phase and support development of change activities for the execution phase
