Understand a customer's principles and preferences to build a brand
A brand design brainstorm helps kick-start the inception of a brand. The creative process of building a brand is conceptualized from a set of divergent ideas that are then sorted and refined by individuals or groups. Key structural elements are then captured from an open exchange of suggestions and collaboration. This process assists creators to develop brands in a structured and fluid approach.
To help facilitate a digital brand design brainstorm, Creative Market produced this template to guide the creation of a brand’s foundational framework.
Additional resources:
Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.
