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Service Blueprint

Service Blueprint

Service Blueprint Template

Service Blueprint

Understand the moving parts of your service

We live in a service-based economy, yet most organizations fail to provide satisfying services. Good service design remains elusive for many providers.

Creating blueprints - visual maps of the service and all of its touchpoints - lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.

This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.

Watch this video to see exactly how to use the template:

EXAMPLE TEMPLATE: Start from a mural with detailed instructions

BLANK TEMPLATE: Start from a blank blueprint

FILLED-OUT EXAMPLE MURAL: View a completed blueprint

‍BLANK TEMPLATE: Start from an untouched template

Get Started from Blank Template

Get Started

EXAMPLE TEMPLATE: Start from a mural with sample content

Get Started from Example Template

Get Started

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Template by Erik Flowers

Erik Flowers is a Sr. Principal Design Strategist at MURAL. He was formerly the Principal Experience Designer at Intuit, and he is a well-known and respected service designer and head of the Practical Service Design community.