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Template courtesy of our friends at
Plan and track progress toward your product launch
There isn’t just one method for a successful product launch because every product is unique, but most launch plans involve similar phases and activities. To help product teams start with a baseline of core activities applicable to most products, we created our product launch template in partnership with Mike Edmonds, chief experience officer at Moonshot by Pactera EDGE. Feel free to use this plan as is or edit to fit the needs of your product, team, and audience.