A summary of the mindset, needs, and goals held by key stakeholders
Use this template to create a persona profile, put a face to your findings, and make your insights visible and memorable.
Persona profiles are fictional characterizations drawn from real research data. They are not preconceived stereotypes; they are archetypes born of careful study. As such, personas can serve as a powerful way to make your data meaningful.
The best persona profiles are comprised of illustrations, descriptive text, and a photo portrait. They can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision-making.
To use the Mural persona profile template, begin by adding details to each persona.
This is an essential step when building persona profiles — these profiles need to be the product of real customer data, not preconceived notions or stereotypes. Once you have the appropriate data in hand, you can begin the process of leveraging those data to construct your archetypes.
Using what you and your team know about the real people who use your product, build fictitious characters together that represent the key viewpoints and feedback from your research. Each persona profile should include:
Share your preliminary archetypes with stakeholders outside your team to gather feedback and cover any blindspots — then adjust as necessary before finalizing your persona profiles.