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Personas can serve as a powerful way to make your data meaningful. The best Persona Profiles can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision making.
LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.
Understand your user's experience so you can make better decisions when prioritizing projects.
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Understand who you're designing or solving a problem for by defining primary and secondary personas.
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Think critically about your users' needs and motivations using Proto-Personas and Experience Mapping.
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