A way to summarize the mindset, needs, and goals typically held by stakeholders
Use this template to create a persona profile, put a face to your findings, and make your insights visible and memorable.
Persona profiles are fictional characterizations drawn from real research data. They are not preconceived stereotypes; they are archetypes born of careful study. As such, personas can serve as a powerful way to make your data meaningful.
The best persona profiles are comprised of illustrations, descriptive text, and a photo portrait. They can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision-making.
Kickstart your process using a complete persona framework
Collect all your content types into a single, shared space
Collaborate and share your work with all stakeholders
Gather feedback using sticky notes, tags, or comments
To use the Mural persona profile template, begin by adding details to each persona.
This is an essential step when building persona profiles — these profiles need to be the product of real customer data, not preconceived notions or stereotypes. Once you have the appropriate data in hand, you can begin the process of leveraging those data to construct your archetypes.
Using what you and your team know about the real people who use your product, build fictitious characters together that represent the key viewpoints and feedback from your research. Each persona profile should include:
Photo
Name
Short description of the persona
A quote from the persona’s perspective
Notes on their goals, frustrations, tasks, and needs
Share your preliminary archetypes with stakeholders outside your team to gather feedback and cover any blindspots — then adjust as necessary before finalizing your persona profiles.
Conduct prior research, and go over the data with you team to provide as much context as possible before building your archetypes
Use Mural’s media and content features to include photos and organize all your data in a visually clear and compelling way
Make sure each persona profile includes demographic details, pain points, interests, and goals.
Design choices are too often based on the personal opinions and assumptions of designers. It's far better to make design choices with the people you're serving in mind.
Persona profiles are fictional characterizations drawn from real research data. They are not preconceived stereotypes; they are archetypes borne of careful study. Therefore, personas can serve as a powerful way to make your data meaningful. When you put a face to your findings, you make your insights visible and memorable.
To create a persona profile, you need to collect research data from the people you are designing for and use it to create an illustration, descriptive text, and a photo portrait. This will provide your team with a better understanding of the user and can be used as a reference for generating ideas, prioritizing features, or discussing trade-off decisions.
A persona profile should include demographic details, pain points, interests, and goals. The descriptive text should be based on data — not stereotypes — and should give the team an understanding of the user.
Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.