Prep Time:
Time to run:
30 min

Persona profile template

A summary of the mindset, needs, and goals held by key stakeholders

Courtesy of our friends at

Use this template to create a persona profile, put a face to your findings, and make your insights visible and memorable.

Persona profiles are fictional characterizations drawn from real research data. They are not preconceived stereotypes; they are archetypes born of careful study. As such, personas can serve as a powerful way to make your data meaningful.

The best persona profiles are comprised of illustrations, descriptive text, and a photo portrait. They can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision-making.

The persona profile template helps you:

  • Kickstart your process using a complete persona framework
  • Collect all your content types into a single, shared space
  • Collaborate and share your work with all stakeholders
  • Gather feedback using sticky notes, tags, or comments

How to use the persona profile template

To use the Mural persona profile template, begin by adding details to each persona.

1. Conduct research to gather data about users

This is an essential step when building persona profiles — these profiles need to be the product of real customer data, not preconceived notions or stereotypes. Once you have the appropriate data in hand, you can begin the process of leveraging those data to construct your archetypes.

2. Collaboratively build your archetypes

Using what you and your team know about the real people who use your product, build fictitious characters together that represent the key viewpoints and feedback from your research. Each persona profile should include:

  • Photo
  • Name
  • Short description of the persona
  • A quote from the persona’s perspective
  • Notes on their goals, frustrations, tasks, and needs

3. Gather feedback on your archetypes

Share your preliminary archetypes with stakeholders outside your team to gather feedback and cover any blindspots — then adjust as necessary before finalizing your persona profiles.

Tips for running a persona profile template workshop

  • Conduct prior research, and go over the data with you team to provide as much context as possible before building your archetypes
  • Use Mural’s media and content features to include photos and organize all your data in a visually clear and compelling way
  • Make sure each persona profile includes demographic details, pain points, interests, and goals.

How to create a Persona profile template

Build more complete persona profiles with Mural's collaborative features

Mural’s easy-to-use tools and features make it easy to assemble a wide range of media types to create fully fleshed-out persona profiles that drive better decision-making.
Icons, GIFs, & images

Icons, GIFs, & images

Express complex ideas visually or lead an engaging team-building activity with Noun Project, GIPHY, and Unsplash integrations.

Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Asynchronous collaboration

Asynchronous collaboration

Innovate and collaborate effectively together without booking time on calendars.



Add comments and tag collaborators for smooth asynchronous communication.

Easy sharing

Easy sharing

There are no barriers to collaboration with the ability to safely and securely share murals with others.



Export as a download or embed the mural as an iframe into documentation and more.

Persona profile template frequently asked questions

Why should you create persona profiles?

How do I create a persona profile?

What should I write in a persona profile?

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.

Mural and LUMA System Logo Lockup

Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.