Template certified by Product School

Template courtesy of our friends at:

Template courtesy of our friends at



Journaling Template


An activity that invites people to record personal experiences

People have been putting pen to paper in daily diaries for centuries as an act of reflection, confession, or documentation. As a research method, Journaling is a powerful way to learn about the inner workings of people as they document their personal experiences with a particular product or issue. In contrast to activities that require face-to-face interaction, journaling is done privately, typically over the course of days or weeks. This allows time for deliberative reflection that other methods may not. Often people will share greater detail about their feelings and opinions when they do not have to do it in person, yielding very thoughtful and thought-provoking responses.

But don’t think that a journal is just a blank book. In fact, a journal doesn’t have to be a book at all! A journaling activity could ask participants to take photographs of their interactions and describe them, narrate a series of short videos, or provide written responses to open-ended prompts. Whatever the chosen tools, craft them carefully to facilitate good findings.

‍BLANK TEMPLATE: Start from an untouched template

Get Started from Blank Template

Get Started

EXAMPLE TEMPLATE: Start from a mural with sample content

Get Started from Example Template

Get Started

Left-pointing arrow

Template by

LUMA Institute

LUMA Institute empowers individuals, teams, and entire organizations to be more creative, collaborative, and customer-centered.

Explore Playmaker