Observe your customers to understand what they value.
Gathering customer insights is the first phase of the design thinking process. In this activity, you will ground yourself and your team in the needs of the people you are creating for through careful observation. We think of observation as “listening with your eyes,” and it can help you understand what people truly need and value.
Empower your team to gather customer insights.
Anyone can practice observing their customers, and it can be done remotely and on a minimal budget. In this three-step template, you and your team will: Brainstorm who to observe, and where. Get creative with observation opportunities! Online forums like YouTube and Facebook groups provide safe and easy ways to get insight into your customers’ needs and values.
Do your observations individually. We offer tips for what to look for as each member of the team does the individual observation.
Share back your insights. Summarize your findings to share back and discuss with the full team.
The insights you gather through this activity will provide the inspiration you need to create human-centered solutions.
Note: This activity can be done individually or as a team.