Participants:
2-10
11-25
25+
Prep Time:
Time to Run:
30 min

Buy a Feature Template

A game in which people use artificial money to express trade-off decisions

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OFTEN WHEN WE talk about price what we’re really measuring is value. In real estate you’ll often hear that a property is only worth what someone is willing to pay for it. This is the idea behind Buy a Feature. The game is designed to help elicit the truth about what people value, not just what they say they value.

This method is based on a system of constraints that create tension by offering choices that exceed available resources. It aims to simulate the conditions that exist when people have to budget their resources to get what they truly desire. Because you provide people with a limited amount of currency with which to buy items, participants must pick and choose which are most important. The resulting decisions are valuable in assessing what features or concepts should be present in the final design. Additionally, you can monitor the decision-making process, asking questions about why participants make certain choices. Those answers may be just as meaningful as their purchases.

How to create a Buy a Feature Template

Buy a Feature Template Frequently Asked Questions

LUMA Institute

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LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.