Prep Time:
Time to run:
1-3 hours

Brand personality room template

Define what your brand should express through its visual identity

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The Brand Personality Room is an exercise imagined by CBA that encompasses two phases structured to help you better define your brand identity. It can be used on new or existing brands and will act as a useful guide for any creative partner when you decide to redesign the visual identity of your brand.

Is and Is Not help you define key words to direct the tone of voice and verbal language of the brand. Brand Room helps you define an initial direction for the visual expression of your brand by imagining three pieces of furniture.

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Template by CBA


CBA is an international design agency. We design brand identities and experiences, combining strategic analysis and creative vision through a human-centered approach.

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