Annelise Schoups

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Annelise is a writer and wanderer, passionate about storytelling and the spread of honest information.

Annelise is a writer and wanderer, passionate about storytelling and the spread of honest information.

Annelise Schoups's blog posts

Product-market fit pyramid showing market layers and product layers with testing step and value proposition.

How to achieve product-market fit in six steps: webinar recap

How to use the LUMA System of Innovation for everyday design thinking

An introduction to assumptions mapping

Remote design at IBM: best practices for facilitation

How to Look Before You Leap: A Guide to Mapping Assumptions for Product Development Teams

Successfully mapping user experiences with stakeholders: event recap

More from the blog

Two professionals discussing work while looking at a laptop in an office setting.

12 tips for building stakeholder engagement

Text 'Product Updates' on purple background with two stylized figures giving a high five.

Release Notes 2026

AI is amplifying the alignment problem most companies still haven’t solved

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