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MVS 4 - hero journey template

MVS - Hero Journey

Courtesy of our friends at

This template is used to document all the intentions the user expresses when using a service. It will help you gain insights about what users want to accomplish and how they want to do it.

How to create a MVS 4 - hero journey template

MVS 4 - hero journey template frequently asked questions

Tenny Pinheiro

Template by Tenny Pinheiro


Tenny is a pioneer worldwide in designing bridges to integrate Agile Entrepreneurship and Service Design.

With The Service Startup, he helps entrepreneurs and business leaders take a lean approach to create sustainable, desirable and profitable new services via service design sprints.

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Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.