October 19, 2012

How MURAL Uses MURAL: Our Own Moodboard

Agustin Soler

Head of Product at MURAL. A lifelong learner, passionate about strategy, productivity and simplicity.

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This is a sneak peek of how we use MURAL to create MURAL. Right now, we're imagining the design for our brand and website.


Here's what we did:

  • Analyzed landing pages of other websites that have similar product offerings
  • Clipped the mobile app icons of certain brands that we liked
  • Looked for pictures that inspired us around the values that we want to bring into the product;
  • Added pictures of people collaborating around walls
  • Clustered a related thoughts
  • Started creating copy for what we want to show in the website
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We clustered all of these in this shared space and gave access to the agency that will help us create the website and videos for the product. It is helping us all be aligned and updated on new things that relate to inspiration around the brand.


Note: this is not the place where we will work to iterate on the development of the website and video.


We’ll definitely use MURAL to work on both.