January 27, 2020

MURAL Raises $23M to Reimagine Visual Collaboration ๐Ÿš€

Mariano Suarez-Battan

Co-founder & CEO at MURAL. Putting imagination to work. Endeavor Entrepreneur from Argentina. Working remotely from the Bay Area. Past life in video games, now bringing fun to enterprise SaaS.

Today we announced a $23M Series A round of funding led by Radian Capital, and quickly followed by Endeavor Catalyst and Gradient Ventures. Thank you Weston, Darian, and your teams. You truly understand our vision (youโ€™re also our power users!) and want to help us achieve it.
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Thanks to our members ๐Ÿ™

To our early adopters, investors and partners, thank you for being our champions on this journey. Thank you for being part of this passionate community and for your contribution to making MURAL the leading player in design thinking and visual collaboration in the enterprise space.

You have been using MURAL to solve important problems, just like Pearson and GitHub. You have been scaling a culture of innovation, like IBM and USAA, improving your productivity, reducing travel costs for in-person meetings and changing the way you engage with your teams and clients.

You kept us true to our core and helped us continually improve the experience to what it's become today. We are just getting started and have ambitious goals to transform how we work.

Please continue to spread the word to people who are learning the power of visual collaboration and seeing the future of remote work.
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Thanks to our partners ๐Ÿ™

LUMA Institute, Jeff Gothelf, IBM Design, Jeanne Liedtka, David Bland, IDEO, Robert Skrobe, Erik Flowers and Megan Miller, AJ&Smart, XPLANE, Voltage Control, Etch Sprints, Territory, Jay Melone, Daniel Stillman, and Google Sprint. You dramatically improved the client experience by bringing your know-how, methodologies, frameworks and templates into the product. There are thousands of innovation consultants, design experts, facilitators and coaches like you in our network, who are deeply committed to fostering creative innovation and work transformation. Thank you Tim Brown for introducing me to Phil Gilbert and igniting our enterprise journey. There are many more of you we still need to thank.
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Thanks to our team ๐Ÿ™

There are currently over one hundred Muralists working across six time zones. You and many others have contributed to our success along the way and brought your full selves to work everyday. What started as an insight while working on a video game about emotions, has now turned into a passionate visual collaboration community who regularly express how fun and easy it is to engage with their teams. We have you to thank.

Thank you Pato and Agus for always being there. You are true friends and dedicated co-founders. Thank you Cele, Guido and Juli for jumping in early on and staying with us. Thank you Jim for being a guiding star in building a world-class customer success team.

And most recently Kap (aka Greg Kaplan), who came over from IBM after seeing the impact of MURAL on its business, and who will now help us dramatically improve how we serve our customers and work together with partners.
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Why is this important to you? ๐Ÿค”๐Ÿค–

Artificial intelligence is coming for our jobs โ€“ especially jobs done by knowledge workers. And that's ok! Intelligent machines are faster and more accurate at a lot of repetitive tasks, and some automated help can be good. However, it's imagination work that makes us human.

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Imagination comes first, before creativity. It's about envisioning what's possible, then going and making it happen as teams, and as people. Spending more time on imagination work will help us focus on a better future. Visualizing what's possible will allow us as humans to be able to have a better dialog and ultimately achieve more together.

  • We believe anybody with a brain is an imagination worker.
  • We believe guided methods and facilitators help teams achieve more.
  • We believe work can happen anywhere and the best ideas can come from the most quiet person in the back of the room.

There are one million people out there just like you โ€“ visual thinkers, collaborators, leaders, and facilitators โ€“ who want to change the world in big and small ways. Now it's our job to find them and their teams, to fulfill our mission to connect the global distributed workforce and support enterprise brands in their cultural transformations.
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Whatโ€™s next? ๐Ÿ•ต๏ธโ€โ™€๏ธ

We can't wait to show you what we're working on!

A lot of Muralist faces in our all-hands meeting

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We already have a great team and culture, but we're looking to grow. By the end of 2020, we're looking to double our size. We'll keep bringing people on board that care about our mission to power up imagination workers globally.

We have an internal goal of improving how we work so we can showcase best practices in visual and remote collaboration across teams and geographies.

We'll be expanding our product team in Buenos Aires, the Bay Area, and remote locations, as well as our sales team based in the U.S., Europe, and expanding into APAC. If you are passionate about design thinking, remote work, and helping humans achieve through imagination, say hello: https://mural.co/jobs

  • Faster and better core product.

You already love the simplicity and fun of working in MURAL. We want to keep that and make the platform run faster, to help you achieve your outcomes faster.

You will also get help from the platform and team to prepare, run and wrap up workshops and meetings. Our head of customer experience, Jim Kalbach, literally wrote the book on how to provide customers with real value โ€” itโ€™s the core of what we do.

  • Integrated community.


Our clients hire MURAL to drive their culture transformations, enable their teams to work more efficiently and make faster decisions, and reduce travel costs for in-person meetings. That doesnโ€™t just happen with software. Coaches, facilitators, and specialists need to collaborate with different teams and get the most out of them. Internal and external consultants are catalysts and shepherds of that change and we want to become a place where they can showcase their work, in addition to delivering great service. ย 

We will also continue to support our education program, offering free, unlimited access to students, educators or instructors โ€” or anyone who is preparing future generations of imagination workers.

  • Double down on enterprise readiness.

We serve 40 percent of the Fortune 100, and many more great enterprises. We support thousands of members across our largest clients (tens of thousands at IBM alone!). We have been SOC2 compliant for five years, but we are just getting started!

Our approach to helping large firms will evolve with more solution selling. Our learning services will be unleashed after a period of beta testing. We will continue to focus on the most pressing needs of our enterprise customers as they continue to hire us to solve important problems.

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Thank you again!

Now back to work ๐Ÿ˜œ

P.S. If you're as excited about this news as we are, consider sharing it with your network ๐Ÿ“ˆ
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