Template courtesy of our friends at:
Template courtesy of our friends at:
When you’re designing a solution to a problem, you can use this template to help your team build empathy for your users by defining the situation, building proto-personas of your users, and mapping out stages of the situation your users face. This critical exercise in defining user needs, motivations, and obstacles will help guide your next steps in designing a solution.
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Create a shared understanding of customer aspirations and priorities to identify opportunities and determine next steps.
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