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The GTM Alignment Gap: Why teams fall out of sync and what to do about it

Product updates

August 12, 2025

August 12, 2025

August 12, 2025

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Recently published

How I use Mural to turn ideas into market‑ready campaigns

Release Notes

Two‑way sync for Jira and Azure DevOps: One update, instant alignment

How to set team goals effectively (with examples)

Mural Names Omar Ayub as Chief Technology Officer, Expanding Its Edge in AI and Technical Leadership

Mural Survey: Despite Perceived Confidence in Go-To-Market Processes, 85% of Teams Report Regular Misalignment — Putting Outcomes and Revenue at Risk

Mural’s AI Literacy Practices Added to EU’s Living Repository, Affirming Commitment to Leading Responsible AI Practices

Mural appoints industry tech pioneer Elaina O'Mahoney as CPO, doubling down on AI innovation

Boosting SAP's sales efficiency with Mural

Revolutionizing IBM sales strategies through actionable feedback

HPE accelerates its customer obsessed innovation culture with Mural + LUMA System™️

SAP SE brings design thinking to hybrid work with MS Teams and Mural

Go-to-market strategy

Account Planning

How to master marketing campaign planning & execution

OCM planning

The most secure visual work platform for the enterprise

Teamwork needs work

Good for teams, great with Teams

Level Up Your PI Planning Sessions

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Stand out.

Mural is the visual AI platform that turns alignment into an ongoing way of working, connecting strategy to execution and driving results in one shared workspace.

Events & webinars

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Discover how leading organizations use design thinking, empathy, and collaborative frameworks to drive alignment and increase productivity

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SMART Goals

Content planning

Content planning

Sales funnel

Best album of all time icebreaker

Best album of all time icebreaker

Content strategy

Content strategy

Marketing strategy

Marketing strategy

Win-loss analysis

Win-loss analysis

Discovery session

Discovery session

Strategic account planning

Strategic account planning

Presentation slide deck

Presentation slide deck

Quarterly business review (QBR)

Quarterly business review (QBR)

Tournament bracket

Tournament bracket

Priority bullseye

Priority bullseye

Go-to-market (GTM) strategy

Go-to-market (GTM) strategy

Community ecosystem map

Community ecosystem map

Red ocean and blue ocean strategy

Red ocean and blue ocean strategy

We provide the tools,
your team creates the value.