Risk probability matrix template

Evaluate potential risks by ranking their impact versus probability. (Formerly named Risk Wall)

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Template use cases

Determine your most impactful ideas.

This template helps you organize ideas to help determine the best way to move forward based on their impact and probability of success.

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Define goals, metrics, and audiences for each content initiative at a glance

Turn strategy into action with clear goals, strong channels, and smart measurement plans.

Unpack the reasons behind a win or loss and sharpen your sales approach

Collaborate with a customer to define what success looks like from their perspective

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