Feature market analysis template

Use this template to identify potential and target customers, market needs, competitors, barriers to entry, and relevant regulatory concerns.

If your team or company is responsible for multiple products or services, it may be important to conduct this exercise separately for each one, as some of the inputs may be different per product or service.

Additional resources:

• New Feature Product Development 101 by Elephant PM

• Webinar: Powerful Product Vision & Effective Strategy by Spotify Sr. PM, Buket Baran

• Starting Products from Scratch

• Product Templates: Competitive Feature Market Analysis