September 3, 2020

Next Generation Changemakers: Webinar Recap

Emma Schnee

Nonprofit Consultant at MURAL // Innovating at the intersection of design and social impact.

How do you engage young people remotely?

Sabrina Goerlich and Jeroen Frumau saw the shift to virtual as an opportunity to empower youth to be creative agents of change. So in early August, Sabrina and Jeroen, as part of a small consortium of experienced virtual design thinking facilitators, used MURAL to facilitate the first Teenagers4Change two-week design creativity workshop for youth around the world. They used MURAL to plan and implement projects centered around the grand challenge of saving the oceans. Youth from 11 different countries participated in the program.

Sabrina, Jeroen, and teenage participants Ilja and Zoya joined Ward Bullard, head of education and nonprofits at MURAL, and Emma Schnee, nonprofit consultant at MURAL, to share their experience after the culmination of the Teenagers4Change pilot program.

Watch the recap to hear the youth perspective on virtual collaboration as Ilja and Zoya share how MURAL allowed them to connect and collaborate with their peers. Then, learn techniques for engaging virtual facilitation from Sabrina and Jeroen. 

Replay the webinar 📹

Access the presentation MURAL 👀

Additional resources to explore 🔭

🙌 Visit the MURAL for Nonprofits webpage to see if your organization qualifies for a free workspace

🕒 For quick tips on remote work check out our MURAL Minute YouTube Series

💻 View the Teenagers4Change website 

Upcoming events 🧠

Want to be our next webinar guest? Contact emmas@mural.co.

Backstage Pass: Impact Edition

Visual collaboration experts coach nonprofits and educators making change. 


📅 September 4 | How might we foster virtual team connections?

📅 September 11 | How might we build process flows that scale? 

📅 September 18 | How might we facilitate ongoing programmatic feedback?

📅 September 25 | How might we design virtual immersive experiences? 

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TRANSCRIPT

Emma Schnee: [00:00:00] Thank you, everyone for joining us today. this is the MURAL for nonprofits webinars series, where I'm joined from on the MURAL side, with Ward Bullard, who's the head of our education and nonprofit team. And, he, along with myself, I'm Emma. I'm the nonprofit consultant on the education nonprofit team as well.

We will be fielding the questions today. And I'm just running the webinar in the background. so please enter in those questions. And then our guests, we have a lot today. We have Sabrina, Jeroen, Ilja and Zoya joining us from Teenagers4Change. I will give. A little bit of introductions for them, overview of the webinar, and then I'll hand it over to them.

So following 18 years at Phillips design last than the role of head of global design operations, you don't find talents for you, a boutique recruitment and talent matching service for design and innovation professionals, as well as continuing consulting. In the industry on scaling design operations in this capacity, he worked for many international clients, including the APS group, Teague three ABG, Ikea Phillips, both us and second road passionate about the role of design and industry and beyond.

In 2016, he published in Dutch about the potential of design thinking in public policymaking in early 2020. He co-founded the BDS collective, a purpose driven community platform. Also promoting remote and virtual co-creation stimulating related practice based, learning together, creating impact people and planet before profit.

Passionate about unlocking the potential of people and organizations to empower them and success inspired by his global virtual design experiences. Yeah, they're with Sabrina, he co founded the talent [00:02:00] sprint, the human centered alternative to resume and vacancy driven talent acquisition together. They also teamed, teamed up with other remote working professionals and organize an all virtual teenagers only summer camp styled co-create event, Teenagers4Change.

And Sabrina is a strategic designer owner of the design agency, a Sonos design sprint studio with a strong focus on product and business innovation and the vision of use design sprints enable impact. That is helping clients to drive innovation. She is teaching the framework to enable everyone to guide teams for change. She has carefully designed her masterclass, the first design sprint course with an advanced learning experience of two weeks. And with the opportunity to facilitate a design sprint for nonprofit organizations after finishing the masterclass as organizer of the suit garde design sprint meetup group, she regularly creates networking opportunities and adds value for a growing community with speakers and participants from around the globe.

In 2019, she co-founded together with your own, the talent sprint with a purpose to connect, to talents and companies in a collaborative workshop on eye level in 2020 with others, she acted as a co organizer of the Teenagers4Change all virtual summer camp styled cocreate event, where teenagers design their future and event.

And powered by design thinking and sprint methods supported by MURAL, Adobe and a lot of other smaller brands. We also have Zoya who's 14 and Ilja. Who's 17 here with us today. Thank you all for coming. And Zoya and Ilja participated in the Teenagers4Change program that just finished last week. So we are so excited to have you all here.

Say thank you for coming and sharing your experience and knowledge using MURAL with us. so before, move forward just some quick housekeeping, before we move forward, please [00:04:00] introduce yourself in the zoom chat area, with your name and location, and please direct any questions for us in the zoom Q and a area and ward.

And I will be keeping track of those throughout the webinar. And if you have any MURAL specific questions, please send them to us at nonprofits@mural.co. And we will get back to you with answers on those. Review of today's webinar. We're really here to show you how MURAL can be used to engage youth virtually.

We will go through an introduction for Teenagers4Change. We'll learn what they were able to achieve in their two week program. We will get to hear, some. Interesting advice and thoughts from our youth guests, and we'll learn how to, how they achieved, what they did over that period. And then we'll end with some facilitation insights and Q and a, and hopefully you will all leave with tools for how you can unlock creativity using MURAL.

So Jeroen and Sabrina, I will hand it over to you. Thank you so much for being here and we're super excited to learn from you. 

Jeroen Frumau: [00:05:06] Well, thank you for that extensive introduction. Welcome all of you also here. We're really proud to also share a little bit of the story that we have been working on for the last, I think three months almost, some of us almost full time, some of the, part time.

But I think, it's nice to share this with the world. And definitely also here at the morale webinar, having morale also as one of our partners, of course, in bringing this whole event alive. my role today is to introduce you into the event and I will try to do that as quickly as possible. I hope you can also see my screen, but I'll try to do it as quickly as possible.

So that is. As much time as possible for Sabrina also to share much more about the creative process that we've done and the style of facilitation in which morale as a white boarding tool, as a collaboration tool played a vital role. And that's what we wanted to share with you as well. We have two participants here as well.

They [00:06:00] will play a little part in it. In the program. So we'll ask you some questions and of course you have the opportunity. Also, maybe ask some of the questions to them directly later, but let me first introduce to you Teenagers4Change aware. It's originated from. let's say that's in the project team.

And many hours are really inspired by the real potential that today's generation actually is embodying. And we felt that there must have been a way or maybe an approach, how we can actually unlock that creativity and how we can unlock those future skills that we really believe that, teenagers like Zoya and Ilja.

Can most benefit from not only now, already, but definitely also in, in that career coming, maybe even, even in the school choices that they still need to make. So things like problem solving collaboration, skills, critical thinking are skill sets that also in the educational arena are really seen as vital and critical to really develop.

Yeah. Also the world economic forum is also, let's say focusing on some of those skills are really critical and grown of importance for leaders, for professionals in the world. Also, you see analytical skills, innovation, active learning, creativity, and originality. So inspired by this. we got into conversation and said, what can we do with this?

Can we use the skills and the capabilities, but also the experience we have as an, as a collaborative team that you see all of here. So, and myself Sabrina, but definitely also Manuel is yellow and Marcus, and we found that all events like the global virtual design sprints, where we also, I learned a lot about virtual collaboration, collaborative methods.

So being patient. As virtual collaborators, we really feel driven by empowering today's teenagers and try to impact their future in a positive way. We, we made it blunt decision together with the help of several partners to say, can we organize a two week [00:08:00] event? And we had 10 weeks. We didn't have three months or four months to organize that we had 10 weeks to really bring our ambition alive.

So what did we do in those eight weeks, 10 weeks before the event, we had a lot of project team meetings, but the most important thing was. Prototyping try out as much as possible. So we got teenagers together in our network and our families, and we started to try out some of the things that we thought could create impact.

And of course we, Val was really playing here an important role to see whether we could unlock their creativity, many sessions, lots of furnace. Well, all of the things that we show in the events were actually created already in these prototype events, but in the end, it was all about targeting for. August the third to launch the event where we would bring teenagers together for an all virtual summer camp style event.

Yeah. Say where they could learn to collaborate in a different way where they could experienced new skills, but also could be inspired in many ways. You see a little bit to the outline we had for those two weeks. So it was a combination of preliminary sessions where they had things together like keynote speeches and training sessions.

But the majority of the time was focusing in blue, really about working as a team together. And we had in total 15 participants, two teams in two time zones where they originated from, we had four lead facilitators facilitating those events together. Every participant spend that 36 online event hours in those two weeks.

So it was really eight days of two hours online, combined or virtual collaboration. As well as being inspired and we use collaboration tools. Of course, Mirabel also zoom and Slack as really good tools that carry to this events throughout these two weeks, besides collaboration, there was a lot of inspiration.

And the inspiration was brought from people outside. So we had [00:10:00] experts, speakers from different topics, of course, related to the theme that Sabrina will introduce. And the second, but we had expert speakers from outside. We had, what we call activists, activists. You see them over there in the top. Amy and LME from kits against plastics, but also Ethan Shaun from, against modern slavery.

And they were partly also participating, but also people from our own networks that could really activate things, perform IBM, likely Duncan, very familiar in the neural network and professional network, but there were others as well that helped us to activate the teenagers per se, the children to be as creative as possible.

Easy, some impressions from the teenagers working, you see Zoya again, but there were others as well, working in their own home environment or in a collaborative environment. And we were really proud to have three participants from, Lagonda, Kampala, Uganda who participated there as well, who were really eager.

To learn about these are thinking remote collaboration and co-creativity, and really create a specified during the whole event. But in total, we had facilitators and participants from 11 different countries that were participating a bit of the impression of the end results. We're not going to show you the whole process in detail.

At this moment, Sabrina will show you some examples of how we went through the whole process and things will probably come alive, but the end result were presented at a nurse and then a share on celebrate at the end of the day, two weeks. And they used it. The teenagers use tools as morale, but also adults and traditional pen and paper to be as creative as possible.

And you see, they used here morale boards to really work on what we call AI concepts. So they use artificial intelligence, design thinking, approaches to common concepts that focused on my ego helper of family recycling or another team. Really in detailed used [00:12:00] morale to start prototyping, communication, influence the materials as well, or even starting to prototype already a wire frame.

I would say websites that it wrong. They turned into Adobe XD into the next level of wire frames. And I know that. Ilja and Zoya in an other project that you don't see here on screen are actually turning it now in real life prototype that they're actually thinking about. So they use all the skills that were offered to them, to wireframe conceptualize, or to communicate their ideas.

But of course, before we dive into the process, we first wanted to give, also a little bit, some feedback from the teenagers that are here in the call, because it's important that their impressions and their motivation is motivating us. So even not exactly knowing how we will proceed with this initiative, although we have big ambitions, but the how to proceed is really also influenced by the experiences of the teenagers.

I just wanted to give Ilja and Zoya briefly the chance to maybe share with the audience here online and watching it later, in a rerun, how you have experienced actually needs two weeks working online and maybe Ilja. Maybe you can share your experiences first, and maybe you can also introduce yourself a little bit.

Ilja: [00:13:19] Great. So my name is Ilja and I'm actually 16 years old. And, I was, for, for, two weeks and, and as a teenager for change, camp, and it was really great for, improving my creative side. And also to learn news strategies, how to better work team. And like I had also Deb opportunity to, take, take a cross and, IBM, for our design thinking and also for our AI.

So, this is really, really great for us, for my future. I think all it's a Ferrara. [00:14:00] project right now with Zoya and a few others, to that, I had to opportunity to learn how to, efficiency and efficiently, Brooke together. So really great. So maybe you will tell your feedback. 

Zoya: [00:14:18] Yeah. So hi everyone. If you heard him already, I'm Zoya. I'm 14 years old and, I've really been engaged with a teenage kid retained cab even before it started. And now also after, I think it was a great experience. Not only because we learned stuff, but because we let our passions drive and we managed to really use it.

All the energy we had and passion to let it shine through the projects we created throughout the two weeks and throughout the whole process shuffling, I will explain later, it was really great to see each kid have different ideas and come forward and really to see what you can produce at this age is just incredible.

And to think that, can even continue these projects like the, and I are already doing. It's great. And also that we were able to have all the facilities and health and the confidence from the facilitators, which they gave us. I think it gave all of us the boost. We needed to be able to achieve what we really wanted. So, yeah. 

Jeroen Frumau: [00:15:21] Okay, cool. And if you think back about, let's say when you had to decide to participate, let's say you didn't know everything, and we don't know that Zoya, you were more involved than Ilja in advance, but what motivated you to participate ilja ?

Ilja: [00:15:37] First of all, I never done anything like this, like online camp. so it's more professional than the usual, camps that I did before. And also because I was, I have to look forward for new strategies, for, like I said before for teamworking and also how to. [00:16:00] How to be more efficient, and just in every, domain invoking of, of audit, and also in business, maybe. So, it was, yeah, so it, this was my, my reason. 

Jeroen Frumau: [00:16:15] Okay. And for you Zoya?

Zoya: [00:16:18] I think what stood out most to me is that, I was starting to feel passionate about a certain topic and to see this topic reflected in a cab where I was able to express everything and to be able to also work with people, I don't know, and to be able to, start something new from scratch in this time where we're allowed home, to be able to do this online was also great opportunity. And it's a really fun story to share. Yeah. 

Jeroen Frumau: [00:16:44] Okay. Cool. Thank you for that. Okay. I would like to share one slide more and then, I want to hand it over to, Sabrina. so what we would like, what we did is we used morale really as the platform that it was for us a platform, not only to kickstart the whole project.

So when the team started to collaborate and organizing these events, It wasn't morale. We did all the prototyping well, and the experimentation with the teenagers, as you just saw over there as well. But morale was first the canvas to work on during these two weeks. And it's up to Sabrina now to give, to bring you a little bit through the experience that we have had in, let's say the creative journey that we were able to offer to, to the teenagers around the world.

So, so that you want to take it out from me, including screen-sharing. 

Sabrina Goerlich: [00:17:32] Yes. so I start screen-sharing hello from my side. I just have to watch for the right one. Okay. I'm in there. So can you see, just have to go through the right part? So, yeah, thanks [00:18:00] for inviting us, Emma and Ward. so it's, it's amazing to share our story here.

We started, we wanted to, our goal is to unlock the potential of the future generation. that was how we started and, when we thought about, okay, we want to, Create this future skills are, think of this future skills. How can we bring that to the teenagers and, and unlock their potential? we were thinking about, go of project and, we took the sustainability development goals.

And, from there in our precessions, it was about the planet. And so in the end, we were looking for a life below water. So number 14, and that was our, let's say the guideline then to start thinking about a project, save the ocean and, saving the ocean. you can. Approach from different sides. So, and it's also saving the ocean.

You can not just save the ocean in two weeks, but, for us, it was very important to give the teenagers, the, the idea that they can start, that they can do something that they can do something right now. And they don't have to wait until they, have a company and they, you know, they are adults, so it's really, they can start right.

No. And, So we had like two parts, two approaches to that. let's say we gave the, the opportunity. So one is to clean up the ocean, which is one part to save the ocean. And the other part is to reduce plastics. So that were like two angles. we shared with them and what we, we started like, giving them the idea of yes, you can, so you can create.

Solutions, we give you the opportunity. We give you the platform, for that. And also, you can do that together and that's very important. So you are a team and with your [00:20:00] team, you can, say if you can create a solution for saving the oceans, So what, I'm a design sprinter, very enthusiastic and dedicated design sprinter.

But the science is very broad. It's, it's like not only a process, it's a mindset. And with this mindset you can, yeah, we, we just build it that, whole. process with, let's say science sprint related. It's not exactly a design sprint, but that was our, sort of my framework I used for the whole process.

And, I share that with you very quickly. So let's say the first part, which is the MAB or. Yeah, getting alignment. It was, emphasize with the topic, emphasize with the project, aligning on the problem and to create a focus. That was, let's say, related to our, process then in the end and, the solution phase, what, was also to get inspired.

So we use every, possibility to get inspired, to create solution and also to give each other appreciation for what, the teenagers, what they. Brought up as, as concepts, as ideas, also very important then the decision was kind of a bit a decision, but also a rumble. So it was not like in a normal design sprint that you choose one, one concept and you go forward with that, but it was like a common.

A concept. Everyone shared something from, from his own, ideas. Then we had the creation and we had not only, different kinds of creation, which you already heard Johann talking about. Like we had this, skill sessions with Adobe, Adobe brushed Adobe XD. We had the AI, design challenge that wasn't extra, also a design element where they created a design concept, [00:22:00] which then they took for the, so we had like, various, elements and they could also decide on doing different things.

So, yeah. some of them wanted to code a website, some of them wanted to create and designs withdrawals, so everyone could just share and contribute to what he, wanted to do, like to do the most. And then in the end, so let's say our test, was celebrate celebration and getting feedback. So, they also get feedback.

But it was not like in a real, let's say design sprint concept that you go out. But I think, now it's, it's getting more traction and they, they are still working on projects. So, they understand how, how it is to get feedback and then to, learn from that. So that was also, very important for us then.

I would like to share with you what, what was important for us just to start and that's, that has nothing to do with the process, which I just shared, an overview with you, but it was about trust-building. So we had, three elements. Here. So the one was a trust-building and we had Liza and Rick there, and it was amazing how they shared.

And in the beginning it was all about wearable sharing and sharing in the soup, and to build relationship to each other and also to share like, what is, what is, or are your fears, or what is it your imposter telling you? And that was a amazing session. Then it w it's also very important to have small teams because they're the small teams.

I am part, and so they, it's even more trusted building. And then, we created a buddy concept, so that was a third thing. Yeah. So, we parent, the teenagers up so that they had, let's say someone they could always [00:24:00] speak to and they could share it. They maybe didn't understand something. They had some one, another teammate.

They could just reach out to an ask. quick question. So, this, we, we tried as well because we had various, countries in there. Also the people from Kampala, the teenagers from Kampala, they were refugees. So I think, the year horn didn't mention that, but they had also a very difficult situation and, not the, let's say not the best access to the technical stuff and to internet, it's very hard to get internet there.

So, it was also important just to share with each other, sometimes when they didn't have, the excess to MURAL that they just shared with their body. Okay. I want to put in this, on that and they just wrote it or, via a Slack or via the chat in some, then they always had helped. So that was also important.

Then we had this, what your already told you the, keynotes and skill sessions. So what I think was very important is, we had this inspirational skill sessions, key notes, and I just pointed out one thing, and this is my daughter and she, she is age. Ella has also the same name with like the teenager.

One of the teenagers who presented. And I think this is very important to have this, role models. So that you, also see, and that's also why I wanted her to see that, because teenagers are already out there, not a lot, but, I think to see that in life that they, what they do. Yeah, it was so important.

And that was also a key, element of the whole process. And also the skill sessions for sure. And also motivational sessions. So we had, for example, I just took two examples, which is, Andrew Glenn sees a growth Hecker and he really pushed, the teens. And [00:26:00] he said, also, let let's say what, what is growth hacking means how you, you should just, and, then, We had even more, motivational sessions.

And that was also a real push, I think, Ilja, I know you, you also, liked,  his speech. That was amazing. So I had goosebumps. I still get goosebumps right now. so. and another thing, what was, not a very important and, help is mindfulness. So we gave them the possibility to start with a yoga session, or just meditation or, journaling so different kinds of mindfulness just to, make them experience, that they can focus.

So this is, this was to create a focus for the, session then afterwards. So that the whole story with the facilitation. So I was responsible for that. And for me, that was very clear. Like I told you already, I take the design sprint, I just tweak it. but still, it was. a key element. I, we had, some facilitator.

We are, we're really across a team of facilitators. So the facilitator teams, father session for the tool sessions and also Ellis, who helped in the background, with her experience, she's a teacher science, sprinter design thinker. And so let's say we all together framed that. So I always. Gave like an outline and I prepared the, the MURAL boards, but they were really, let's say very basic.

And I want to share that with you. So for example, this is what they look like. So there were another, a lot of, let's say, post its and so on. Parents, but, that was very important to give them room for creativity and also the facilitators could then take over. and I just wanted to mention we are, we have more [00:28:00] facilitators, so we were a team of, altogether seven.

Right. So, and, this is just a, an example of how I prepare that. And then we had a briefing and the facilitators could also then, share their thoughts because they know their teams. That was very, that was really key. I was just in the background. I was. watching the sessions I was with them, but, they, I had a deeper connection and so they could also give me feedback.

Okay. Should we do that this time for this time? Or should we give them more guidance? Should we maybe add something to that? So this was how we prepared. Had that. And I think this is, this was key that it was not just one person giving everything just ready made, but that we could learn and also, exchange our thoughts and what was really nice.

We had a morning and evening session, so we took the. Experience and the learnings from the morning sessions. And we could already change a bit the board for the evening sessions. So, so yeah, was, in both sessions, but Aaliyah was in the evening session. So, it's I know, so yeah, sometimes. So you had a bit different boards in front of you, but that was because we already learned in the morning that something maybe didn't went so well and we could already change it.

So I think this is key that we, that it's not only one person responsible for that, but that we already acted also for the facilitation as a collaborative team. And, it was key as well to use Myuran, as, as a board with all the possibilities and here, I just want to give you an example. That was the first.

The, the start session just before any keynote, we started to just share the idea of what is saving the ocean. [00:30:00] What is your idea when you just think of saving the oceans? What is coming up and then they could use, now you see, they used, mostly, yeah, I also said can use icons, but the visuals, the images it's.

Amazing how you can work with that. So, this is what, what came up and they just shared their thoughts. They put in some post-its and that was, I don't know, maybe five minutes. So it's are maybe 10 minutes, but not more. It was really quickly. And all these groups, the small groups, they could share a story after that.

So that was already the first Lyman. It was so easy to do that. Visually also a bit of written stuff, but most of the stuff was, visually and that was important. So, I have one. Exercise that went really well. And I have also one exercise that didn't went so well. So I want to share now with you, something that really stood out for, for us.

I don't, we can maybe also ask after that, Zoya and Ilja, how they, experienced that. But, for me, that really worked well and I I'm also, like I heard from the facilitators. So here we had, Instead of lightning demos, we just gave them the teenagers inspirational cards. So it's, it's a mix, a mix of different, let's say influences, exercises, where we came up with this, these.

Ideas, very simple, related to the teenagers. We, talked about that or recreated that already in the precession, so they could relate to that. They understand the concept behind that. And so they had just to take their challenge, then they had to choose one of these cards, and they have to create a wild idea and.

Sometimes, if that just doesn't match together, you get a crazy idea out of that. And these ideas also were [00:32:00] delivered or feed into the concepts later on. I can just show you an example here. So, for example, how might we give teens and parents tangible steps to reduce plastic? And they took, the inspirational card, cute facial expression.

Okay. Showing my parents shoot video about animals that are caught in plastic and them explaining what happened to them. So create awareness. For the parents, there was a crazy one of the crazy ideas, or for example, how might we reduce plastics in Kampala? taking the, inspirational card photo-sharing they came up with every time somebody cleans up.

Some of the waterways or the Lake, a photo is shared with a hashtag and this can become a chain to see the reduce reduction of waste. So very impressive. And that worked, that really sparked their ideas. There was a short session, but eh, it worked very well. Now I want to show you something that didn't work out.

It was not, it was a learning, so I cannot say it was bad, but, I. It intended this exercise to have another outcome. So usually you, when you have the alignment and you think about the challenge and you align the team, then you want to create a focus and you want to have a decision. How to, yeah. It's like the diamond, you open it up and then you want to close it.

So you want to focus before you start creating a solution, but, That didn't work out so well because they, they had still not enough. let's say they were not sure enough to, to really create a decision, let's say the whole team itself. And so, one thing, so we used the user journey instead of the map and you have to, create, or you have to think of the actual.

An [00:34:00] existing user journey and not about the user journey of your solution. So that was here with the problem. And, it was, it was not, guided enough, so we should have had more time in advance. So we decided then also in them. In the morning session, we tweak that a bit, but also in the evening session, it was not really better.

So we just decided not to close. The diamond and to, to make like, let's say one focus, but to leave that a bit open. So that was a learning and that worked where we will. So, now I would like to show you, how they then came up with. Their concept, they created the story about, so this was a storyboard.

They created in smaller teams in breakout rooms and they worked on neuron. They used some of the visuals. They used a lot of, you see a lot of post-its. And here, this is, let's say an, an another step with, this is I concept, but there, we also gave them a bit of an outline to create a concept, that was for the AI design, but, it worked very well to give them, let's say a bit of a guidance.

Not too much. that's just to, to make you clear that it's different from the adults. So also for me, and I think also for all the facilitators, it was a mine. Shift mindset shift. We couldn't just, go, take our perspective how we would make it, but we had to leave that a bit behind us and be more open for what is happening, there, because our goal was really to give the teenagers, let's say a bit of open space so that, they have guidance, but they are still, enough space to be creative.

[00:36:00] Let's say, in this last creation story from storyboarding to creation of websites, apps, social media campaigns, whatever we just implemented. One thing, Really, really simple, which is the matrix, just to give them kind of a focus. think about what brings you, what, what do you want to have as an outcome?

What can you realize, in this amount of time, which is still have, left for the celebration part. So that was the only thing, but let's say home, the other time we just gave you room to, to develop and to create ideas to Hmm. They already share their a task and what worked wonderful. And, yeah, here we have just one example.

So they went out of MURAL and they made let's say, Created some stuff in, Adobe XD in web flow in, in other kind of, of tools. But then also they came back to and did some of the stuff in MURAL again. And, in the end, we had a board like that to share. So they, they came, they brought their stuff back, all their assets back.

To MURAL to then celebrate, in the end. So here you see also that, on the left side, it's also kind of a mix and you have this, this is a brusher and it's also, a prototype website. So you have different kinds of, tools, used. So. Yes, this is, about our journey and, it was really amazing.

I told you about my goosebumps. it's it's was very rewarding and I think we reached a step. where we can, when we just look back to the, to the, to the journey, to the process, we are touched something so we [00:38:00] know how it works, but still I think the best way. To create such a journey is to learn from day to day.

So making a plan, making an agenda, but being very, very open to change it and to adapt it. I think this is, the best recipe you can, take for maybe not only teenagers, but I would say, especially for teenagers and maybe I, would like to ask a question. Ilja and Zoya how they experienced, maybe just the, the wild ideas, exercise. Maybe Zoya you want to start. 

Zoya: [00:38:41] Yeah, of course, when we first received the exercise, it was kind of like confusing. I was like, what are we meant to do here? But, throughout the process of starting creating, seeing what others are doing, getting some extra explanation from the facilitators and really became quite a fun and crazy activity.

We really came up with some really wacky ideas. They're really strange cars. And to read other people's ideas was a lot of fun. And from these ideas, we actually managed to know kind of in some way, brainstorm along the lines of our final ideas. So it really tickled our brain to think differently. And that's what I really liked about there to be.

Sabrina Goerlich: [00:39:26] Yeah. Thank you, Ilja. I know you had also a crazy idea there with a, Well, I think that was the, face recognition, where you, identify, on the ocean, people on the ocean, to punish them if they are doing wrong, if they are just, putting their plastic waste into the ocean. Right. I think there was something like that.

Ilja: [00:39:51] Yeah, kind of, yeah, kind of. So, I really liked, the fact that you can, you could be, as you could, you [00:40:00] could put ideas, as big as you want. So like, it wasn't anything like, that's to honor realistic on some things like this. So this is really great for being creative, I think. And, and these carts and the photos, help to really help, to, to get inspired what, how you could solve a problem. yeah, that's, that's really great.

Jeroen Frumau: [00:40:28] Maybe something that I want to add to the story format Sabrina is that. Where we thought we had to prepare a lot of detail in the process in the event, let's say I realized, and I observed that the more we let them free the teenagers, let's say, even if you would let them go off on their own in a breakout session and you would not facilitate, there was sometimes more coming back.

In terms of the creative process and progress, then when you were on top of them and try to get into the process. we also have Daniel here in the audiences, in Danielle Herrera with one of the facilitators. So then nobody wants to echo something in writing, also in the chat about that, but that surprised me a lot where we were used in.

So it will design sprints and cocreate sessions that the more templated also in morale, the processes, you manage expectations towards the participants and sometimes felt that the least I was on the MURAL, the least structure was given, but more inspiration and opportunity to create the more I started to do so that wasn't a learning from my point of view. But I would like to double back to a, sorry. 

Sabrina Goerlich: [00:41:39] Oh, I would like just to, to end that with, let's say a call, a call to action. However you want to frame that. I think it's so important to give teenagers or kids, the possibility to learn and to work with such tools and to learn also to be empowered because that's so [00:42:00] valuable. And, this is something it's not taught in school. And I think that's also one of my missions here, to, to spread that as much as possible. 

Ward Bullard: [00:42:11] It's part of the reason why we love working with both of you because it's, it's, it aligns so well with our mission. I mean, ultimately we want to inspire and educate the next generation, what we call imagination workers.

So hearing the stories today from Ilja and Zoya, and again, seeing the work that you both led in terms of, you know, obviously it's, it takes a. A community, it takes a team, you know, the tool and the capabilities of products like MURAL. Great. but only great, as, as, as the facilitators that are helping make them, make them understand its capacity and power.

So again, it's, it's, it's really us all coming together to, to make that magic happen. And so again, I know, I think, you know, Daniel, as you say, you were just cold called, I believe by professor. perhaps adding, yeah. Some comments into the chat. And we'd love to hear from those of you who are in attendance.

I know a number of the people in the educational, nonprofit community couldn't join us live today, but had asked to definitely get a copy of this recording, but, what, what we've found here in these months, obviously of unprecedented change and, And challenge. I put in the chat around resilience it's and you know, I think some of these schools and organizations we've seen, or perhaps by nature, resilient, others have had to develop resilience.

And we all, you know, whether we be, yelling and yelling and body are young at heart can all. Work to further develop our own individual resilience to circumstances. And I think that as I mentioned, in terms of just the skill sets to prepare people for, and that's why, you know, MURAL has been so committed to supporting educators and students alike with free workspaces.

It's how I first met the company five and a half years ago. It's why Emma and I do the important work we do today is because we really believe that those, organizations and frankly, you know, we'll be better off with having people [00:44:00] learn from, from the next generation of experts like Ilja and Zoya.

So, thank you for, for all that you do. Emma, do you have anything to, to jump in, obviously from your vantage point, questions or things that have come across your side? 

Emma Schnee: [00:44:11] Yeah. Well, thank you all so much for sharing that today about your program. It's especially interesting for me as I just also finished leading a program with teenagers as well.

I'm in the similar realm with Amigos de las Americas, which. Is a community impact program. So it's very similar and we used MURAL. And so I'm curious really to hear from you Zoya and Ilja, how you experienced using MURAL and what was that learning experience for you getting used to that platform and, what were some challenges you faced and some successes you also experienced while using it?

Ilja: [00:44:51] Okay. so, I liked, the fact that you could, it's first it's, it's very easy to use. It's simple. and it's really great for. working together. like at the same time, I really liked it and I haven't worked on something like MURAL before. So it was my first time, first experience. And, yeah, you could easily visualize your ideas with photos or, icons, and that, and in an easy way. So I really liked that. 

Zoya: [00:45:28] Yeah. I agree with Ilya that the followup on that is very easy to collaborate with everyone. You could see what everyone was doing, and it's nice that you didn't need to work in your own space and then share that own space.

You got to see what everyone was doing. And if you know, you wanted to make corrections, you had the time to do that. And I really, really enjoyed the voting possibilities cause it made it a lot easier sometimes to discuss certain ideas. Or to make certain ideas, you know, drop off when we didn't need them.

And I feel like it really did help. [00:46:00] Everything seemed more clear throughout the process. It was very clear to be seen on the whiteboard and it was very clear to us just how to use it. there are a lot of tools out there which are very confusing, especially for us teenagers at this age. And I feel this was for us, the perfect tool cause it was easy and very understandable for us.

Emma Schnee: [00:46:21] Thanks for sharing. Yeah, I think it is, an interesting space. What I experienced as well, working with my cohort was, it's a fun way to really, as you say, see your peers working and it's. Obviously going to be very different from working just side by side, in a room together, but it's something special when you, it can be around the world, working with people live and collaborating together, and really being able to share those ideas, live and doing it in real time.

And the bouncing back and forth to me is something that is. The MURAL allows you to, allows you to do, which is harder to do in some other aspects. If you're not right next to each other in the same room. I don't know if you have anything else to share on that.  You're on, you're muted. Sorry.

Jeroen Frumau: [00:47:17] What did, what impressed me the most is let's say I work already for that. I think Tweed three years with morale. So for me, it's like my canvas, I brainstorm on it. I collaborate on it. I think on it, just like Sabrina and many others in the networks. But I'm hearing that the participants said that it helped to bring the process alive and it gave them the creative freedom.

And also at the last day, when we were reflecting with, with all the teenagers, it, wasn't only about how nice Ilja was or the great content that Zoya created or, others in the community or how large. But it was also statements were made about how they, they [00:48:00] really learned to work with a tool that they feel really helps them too lock.

They're thinking that collaboration and things of that. And I think that touched the ball. Some of those future skills we talked about in the beginning that we wanted to use. Not only great facilitation of all the people that were there because that's, that's vital. As Sabrina also said, it's sometimes also not doing something as a facilitator and letting them go.

And we had to learn that almost by doing it, but also how they use the tools and use tools that for maybe as professionals are state of the art, but in the school environment are maybe only used. To share content and present content, but to really unlock that creativity or a creative process and starting very vague and after eight nine, yeah.

Having very concrete web concepts on the board or communication or social media concepts or ideas on the board. Yeah. We are used to it, but to see that generation pick that up and also recognize that. As let's say something that they have learned in those two weeks or in this project. That's of course, very fulfilling to see.

And that I think relates also to what water's saying. It is really, empowering this generation and not only this generation, but also the one they are going to be as professionals to really create impact in the world, as, as young adults, young professionals and, yeah, that was nice to do. 

Emma Schnee: [00:49:27] I think what, so Daniel just added in the chat here that MURAL allowed us to share a table and a time together to work with new people that later become friends.

And I think that friendship aspect is something that is key to these programs and camps when, they're usually happening. And now that they've come virtual it's. How do we build that community as well? And I think it's a lot harder when it's virtual, if you just are sitting around. Yeah. And of course these projects are a key focus, but as well, the shipbuilding is key [00:50:00] as well.

And I think by working together in this virtual space on a shared project and shared goals allows you to build those friendships more naturally throughout that time, something that I've found. 

Jeroen Frumau: [00:50:13] Yeah. Zoya, maybe? 

Zoya: [00:50:18] Yeah. I feel like, within two weeks, You really become close with these people. You see them every day virtually. And like, for example, Ilja and I have never met each other before and now we're going to be working every week together. And I feel like it's quite an experience you'll to make friends around the world with such an event. And just that you share a passion is great. And I become friends with people. I never thought I'd become friends with if it weren't for this event.

So, you know, in that sense, you're also very thankful for being part of such a community. 

Jeroen Frumau: [00:50:54] I wanted to say, let's say we talk here about, of course the real hard skill or the soft skills that you saw on the future skills, like creativity, analytical thinking and things like that. But for us, these are, that's what we really wanted to unlock those skill sets and those capabilities to project and the process in that sense as well is only an instrument.

It's an instrument to have these kids work together. These teenagers work together, but it's not only about these skillsets and boosting the skill sets. I saw a few people in this event really growing as young personalities. So not only starting to do things differently or verbalize things different, but really come out of their, let's say hidden shell and starting to speak out loud more.

Get confidence that, his or her opinion really mattered and, and you need to vocalize it. And if you create an environment of trust like this, then that's nice to do small, but also seeing the teenagers among each other, stimulating each other [00:52:00] to speak out loud and giving each other the stage and things of that was amazing to see.

And, yeah, for me, If had done, also start recognizing that in each other, then you can say, well, you can have all the tools of the world. You can have the best facilitator because of the world, but they ultimately really earn. I think that potential, if you see these children, these young adults or adults to be really changing in the course of two weeks and getting that confidence as such.

So I think in terms of a benefit, that's something I want to emphasize here as well.  

Sabrina Goerlich: [00:52:32] I would like to point out something. So we are, we are also talking here about nonprofit projects and NGOs, and I think better than, for example, from my perspective, doing a design sprint for a sustainable project is to make a teammate ages or let's say the next generation, Knowing about their potential and do something with them on a sustainable project, because that is even more because this is then like scaling up, the whole, the whole game. So that's, I think important to, to, to know it's, it's even more. 

Emma Schnee: [00:53:14] Absolutely. Well, thank you, Sabrina, Jeroen, Ilja and Zoya so much, you know, lots of knowledge and it's amazing to see what you accomplished in the two week program. we really appreciate you being here and sharing that with us.

So I'm going to share screen one last time. 

Okay. All can see. I would just like to announce what is coming up next in our nonprofit MURAL for nonprofits webinars series, we are actually combining forces with our backstage pass webinars series for the month of September, which is really exciting. We are going to do an impact edition.

And so if you haven't joined a backstage pass webinars already, it's a really fun experience where you can come and, [00:54:00] You sit down in, on a live working session where a team joins some of our professional facilitators in a coaching session and you get to experience that live. And so we will be, every Friday of September, a nonprofit or educator to this backstage pass.

And we will be focusing on a question that they have been really trying to develop or problem that they've been trying to work through as their team, in MURALs. So. You can find the link to register it in the chat and sending that now, please join us. And hopefully they'll be able to work through some of these questions that you're facing as well.

So thank you all for being here today. We so appreciate it, and we hope you enjoy the rest of your day evening, wherever you are. Thanks.