Template certified by Product School

Template courtesy of our friends at:

Template courtesy of our friends at

Concept Poster

Concept Poster

Concept Poster Template

Concept Poster

A presentation format illustrating the main points of a new idea

IN ORDER TO pitch a great idea to your colleagues, it might help to think like ad man William Bernbach, who said, “Advertising doesn’t create a product advantage. It can only convey it.” An effective Concept Poster is a powerful way to promote an idea and rally support for its development.

Start by thinking big—large scale, big ideas, short phrases—and then fill in the details to help support the main points you’re highlighting. Your poster should show what the idea is, why it matters, and how it works, because ultimately you want to influence people to embrace your concept by communicating what makes it an appropriate solution. Since this is a poster, you’ll want to keep it highly visual, using images and words that clearly and concisely articulate the important aspects of your concept. Remember that while words can aid understanding, illustrations, even if rudimentarily drawn, can go a long way in conveying an idea.

‍BLANK TEMPLATE: Start from an untouched template

Get Started from Blank Template

Get Started

EXAMPLE TEMPLATE: Start from a mural with sample content

Get Started from Example Template

Get Started

Left-pointing arrow

Template by LUMA Institute

LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.

LUMA Institute

LUMA Institute empowers individuals, teams, and entire organizations to be more creative, collaborative, and customer-centered.

Explore Playmaker