Customer journey mapping tools that turn insight into action
Mural’s customer experience journey mapping tools give your team a shared visual space to map experiences, identify friction points, and co-create better journeys. From product to marketing to CX, align stakeholders and improve the customer experience—together.
Learn more about how Mural can help your business with a 30 minute intro call.
Without the right journey mapping tools, teams miss what matters most
When customer journey insights are scattered across documents and functions, product and engineering teams struggle to build with confidence. Gaps in visibility lead to redundant work, missed opportunities, and misaligned features. Mural’s customer journey mapping tools give teams a connected space to synthesize data, map user flows, and plan experience-led solutions together.
Customer experience journey mapping tools that align teams and improve outcomes
Identify pain points, discover opportunities
Map every user journey touchpoint across the customer lifecycle in one place.
Start quickly with user journey mapping templates for personas, current-state maps, future-state planning, and more.
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Real-time collaboration
Leverage Mural’s real-time collaboration features to ensure that everyone can contribute and see changes as they happen. This fosters a sense of teamwork and collective ownership of the user journey.
Deep integrations to power up your customer journey maps
Mural connects seamlessly to the tools and apps teams use most to seamlessly integrate into your tech stack and workflows.
Jira
Azure DevOps
GitHub
Leading teams use Mural for customer journey mapping
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We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural.
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Moving to Mural, it went from impossible to possible - it was like an infinite increase in productivity.
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Applying LUMA methods like journey maps and prioritization matrix in Mural has helped us to understand the current state of our customer and partner journeys … to iterate and brainstorm what our desired future state might look like with innovation, business growth, and customer delight at the forefront.
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