stakeholder mapping tool Identify, align, and engage stakeholders on one visual canvas
Map every stakeholder visually before your next project. Identify influence, interest, and engagement strategy in one shared canvas.
Map stakeholders and prioritize who to engage
Identify decision-makers, champions, and blockers instantly
Visualize every stakeholder in one place to quickly spot decision-makers, champions, and blockers. Close gaps early, align the right people, and keep deals moving forward without late-stage surprises.
Understand influence, risk, and deal momentum
Map stakeholder influence and alignment to surface risks across the entire account—not just a single deal. Prioritize the right relationships, strengthen account plans, and drive coordinated actions that accelerate deal velocity and expansion.
Turn deal insights into actionable strategies with Mural AI
Use Mural AI to cluster inputs, summarize insights, and structure stakeholder strategies instantly. Spend less time analyzing and more time executing the actions that move deals to close.
Build stakeholder maps directly from LinkedIn profiles
Turn LinkedIn profiles into stakeholder maps in seconds to uncover missing contacts and expand your reach. Engage the full buying group faster and avoid deals stalling on a single-threaded relationship.
Top teams win more, faster with Mural
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If you start listening to people's feedback and acting on it, 2 things will happen. They'll give you more feedback, and the quality of that feedback will improve every single time.
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In our role, we need to understand a lot of things from the customer: their current landscape, their goals, business drivers, current challenges, etc. We now use Mural to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion.
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We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural.
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