Content calendar & content strategy toolsAccelerate content strategy with content calendar templates

Stop juggling spreadsheets and scattered briefs. Use visual content calendar templates to align campaigns, channels, and stakeholders in one shared space — so every week delivers real impact.

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Best content calendar templates

Try a ready-made template fit for each step of your content strategy.

Steps to building a successful content strategy

Determine the goals of your content

Align your content strategy based on where your customer is in their buyer’s journey. Do you want to increase awareness? Engagement? Or do you want to drive conversions and sales?

Identify your target audience

Understanding your audience is critical to creating personalized content that resonates with them and gets them to engage. What are they? What are their pain points? What do they care about?

Develop your content plan and promotional strategy

Develop a content calendar that outlines what you’ll create, when you’ll create it, and the channels you want to distribute it on. It’ll help keep you and the rest of the org aligned with what’s coming out.

Create your content

Focus on your audience’s pain points and use cases, then make sure it’s optimized for search engines (SEO).

Analyze and optimize

Extract your content performance to understand what’s resonating and what’s not. Adjust your strategy based on your performance to build a high-powered content engine.

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Link your content calendar at every step

Whether you're in the strategizing, planning, launch, or retro phase, Mural connects seamlessly to the tools and apps marketing teams use most so you'll never miss any component of your plan.