strategic account planning
Win more deals with strategic account planning template
Build stronger account strategies with a collaborative account plan template designed for modern sales teams. Use Mural’s visual workspace to map stakeholders, align cross-functional teams, and turn account insights into clear action plans. Seeing your strategy together helps teams move faster—from planning to revenue.
Turn account plans into closed deals
Use a collaborative account plan template to map stakeholders, align sales teams, and execute strategies that accelerate sales velocity and close more deals
AI-powered stakeholder mapping
Identify the right buyers and influencers faster in your account plan. With LinkedIn integrations, sales teams can import profiles directly into Mural to build stakeholder maps, visualize influence, and understand buying groups across complex accounts.
Turn static account plans into dynamic account builders
Traditional account plans quickly go stale in slides or spreadsheets. In Mural, your account plan template becomes a real-time workspace where teams update insights, strategy, and deal progress together. Everyone sees the latest account strategy in one place—keeping teams aligned and execution moving forward.
Align teams around the deal strategy
Strategic deals require coordination across sales, marketing, product, and leadership. Mural gives teams a shared space to collaborate on account strategy, organize insights, and define next steps together.
Top sales teams win more, faster with Mural
"
If you start listening to people's feedback and acting on it, 2 things will happen. They'll give you more feedback, and the quality of that feedback will improve every single time.
"
"
In our role, we need to understand a lot of things from the customer: their current landscape, their goals, business drivers, current challenges, etc. We now use Mural to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion.
"
"
We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural.
"
