Bring structure to account planning process

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If you start listening to people's feedback and acting on it, 2 things will happen. They'll give you more feedback, and the quality of that feedback will improve every single time.

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In our role, we need to understand a lot of things from the customer: their current landscape, their goals, business drivers, current challenges, etc. We now use Mural to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion.

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We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural.

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